Let brands shine.
Convince people & search engines.
With a top-notch content marketing agency.

Martin Bauer Managing Director of COCO

Martin Bauer, Managing Director
+49 89 45099350

COCO is a content marketing agency from Munich. For 25 years we have been creating content strategies for the (re)launch of websites, optimizing website content and developing online campaigns for German and international companies and brands - very quickly if required, gladly on a long-term basis and always goal-oriented. As an SEO agency, we ensure your success in search engine optimization.

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For more new customers.
For optimal rankings in Google.
For more radiance and trust in your brand.

Content Marketing Agency Reference PlanetHome Group Lea Lippmann

"We commissioned COCO to draft all the texts for three newly established companies. From workshops with our managing directors, to complete copywriting, to coordination with other agencies, all tasks were delivered quickly and with the highest quality. We can recommend COCO Content Marketing all around."

Lea Lippmann, Teamlead Marketing at PlanetHome Group

Want concrete results from your content agency?

Over the past 24 years, we have applied and developed ourselves a variety of methods for successful content marketing.

We have gained extensive experience in managing over 800 digital projects for companies such as Zeppelin, Motel One, Die Grünen, Estée Lauder, many successful medium-sized companies and startups. It's all about the perfect combination of editorial content on the website, for SEO/search engine optimization and online PR. In the right combination, this becomes a successful content strategy.

In particular, our experience with our own startups has taught us the importance of actively promoting high-quality content in online marketing. This is how we ensure sustainable growth of your brand awareness, social engagement and traffic on your websites.

As a content marketing agency, we measure ourselves by your results.

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Content Strategy

We design the best possible content strategy for your goals and target groups. We score points on the website with storytelling and lead generation. SEO also counts directly on your success based on the optimal strategy. Based on a clearly defined content marketing process, continuously measuring this success is the best method for long-term optimization of your online marketing.

Content Creation

With our content marketing editorial team, we create high-quality content for your websites, landing pages and for SEO (text, graphics, video). Both user-centric content for your sales funnel and specific link-building content are created on the basis of careful analyses. With storytelling, your company, brands and products will convince your existing and potential customers.

SEO Agency

Increase your website rankings and organic traffic by benefiting from the knowledge of our SEO specialists. Based on an SEO audit, we advise you. The goal: rankings on the first page. You want links from well-known publications? We strengthen your online PR with established relationships with publishers and influencers.

Experience from projects with selected companies in numerous industries

Get to know

Martin Bauer - Managing Director COCO Content Marketing Agency Munich

Martin Bauer
Managing Director
+49 89 45099350

30 minute online meeting

Our methods
Your project
Non-binding offer

planethome logo - seo agency munich

Content marketing agency for three startups in Munich

Development of all website content incl. SEO for three newly founded startups.

RE8, VIV and NYM as new competence leaders in the real estate market

seo agency munich -viv
Nym Website Mockup - Reference COCO Content Marketing Agency Munich

We have been active in the field of content marketing for over 20 years. At that time, there were neither content marketing agencies nor specialized SEO agencies in Munich. As an Internet agency, marketing agency or digital agency, we have nevertheless been intensively involved with the content of our customers' websites. SEO or search engine optimization was also an important topic 20 years ago. Back then, keywords were the decisive factor. In today's digital marketing it is content clusters around pillar pages. Promoting your own valuable content to generate quality backlinks has always been important. Even today, this approach cannot be overestimated for success in organic search. However, it only works sustainably in combination with the right measures.

fogra research institute reference coco content marketing

Positioning, website and film production

Perception as a modern service provider in a rapidly changing industry; new website and image film

Fogra Mockup - Reference COCO Content Marketing Agency Munich
Fogra Article Website - Reference COCO Content Marketing Agency Munich
SEO Agency Munich Reference Dassault Systemes

"For me, there are 3 factors that make an outstanding agency: Trust, competence and good communication.

Martin and his team were convincing in all areas right from the start. We have not regretted for a second that we chose COCO to tackle the topic of SEO at Dassault Systèmes.

What I particularly appreciated: Cooperation at eye level, a high degree of reliability, flexibility and the constant overview of the big picture. And we never lost our sense of fun in the process."

Lina Lotta Landgraf, Digital Marketing Specialist at Dassault Systèmes

The results of our content marketing agency speak for themselves

The results of our content-based work will help you achieve your marketing and sales goals. The first step is an increase in visibility in Google, better ranking of your keywords, collecting valuable backlinks and social shares, and increased traffic to your websites. The immediate result is higher brand awareness and an increase in your leads.

Content Marketing Agency Blog

Exuding trust is a particularly important tool in content marketing. For many companies, trust is one of the core values of their brand. For others, it is simply an essential method to motivate new customers to contact them on the website. Martin Bauer, CEO of COCO, shows in his blog and podcast which building blocks and methods are helpful and necessary to convey trustworthiness via one's own website. The blog additionally covers topics around content marketing, content strategy and SEO as well as experiences of the content agency and SEO agency.

7 tips for trustworthy SEO text writing

As a SEO Agency (Munich) we are interested in whether trust building blocks can also be usefully integrated in search engine optimization. What possibilities are there to use trust-inspiring words in the SERPs? What should you pay attention to when writing SEO texts?

Our contents are published

The performance of your website is very much dependent on the success of getting your high-quality content online. With our own studies, we advance our understanding of newsworthy and relevant content. With online PR, we ensure that our results are featured in leading magazines and online publications.

reference for coco new media itd veronika wrba

"Working with COCO is fun and brings significant improvements. Their innovative suggestions were a milestone for our online communications. I was impressed with how deeply they dug into our B2B market and the needs of our customers."

Veronika Wrba, Marketing Manager at ITD

Frequently asked questions about content marketing agency

Nothing works in marketing without content. That's why you need content marketing that fits your company to attract customers.

You can inspire your target group with content of the most diverse kind. The spectrum ranges from informative to entertaining. Content marketing planning is laid down in a content strategy. It defines the target group and measures in content marketing. 

What content marketing is NOT: Content marketing is NOT about traditional advertising. It is NOT about coming up with advertising slogans for banners and billboards. Instead, it's about creating informative content. These explain and represent the company. For this reason, the website is often the focus of content marketing.

This content is often distributed in the form of online campaigns.

As a content marketing agency, COCO supports you in everything to do with content. The range of content production is wide. From website texts to images to newsletter marketing. But we are not only at your side in the implementation of content. The development of your content strategy is also part of the services of a content marketing agency.

We align your content strategy on the basis of a target group analysis. This allows you to address your customers precisely.

A content marketing agency can handle the following content formats for you after strategy development.

  • Website copywriting. In addition to page texts, this also includes content such as blog posts and landing pages. The content agency creates the right content for you along the customer journey.
  • Images, videos and graphics. To liven up your texts or to pursue a successful social media strategy, you need suitable visual material.
  • Employer Branding. If you want to attract new applicants as well as customers, you need a completely different type of content. Here, too, a content marketing agency can support you.
  • Search Engine Optimization (SEO). To make your website successful on Google and Co. you need a suitable SEO strategy. Only then you will be found by potential customers on the web.
  • Online campaigns. To attract the attention of the media and your target audience, you can use online campaigns. You distribute content with the goal of being shared and reused by others.
  • Social Media Marketing. Especially with a young target group, investing in social media channels can be worthwhile.

Your content marketing strategy is based on the corporate strategy. It also incorporates the marketing strategy and the general self-image of the company. Because your content must reflect the personality of the company.

You develop the strategy together with your content marketing agency.

The first component of the content marketing strategy is your target audience. If this is not already clearly defined in the marketing strategy, it will be redefined for the content strategy. If you focus on only one channel in content marketing, the target group can be narrowed down accordingly.

In addition to the target group, the type and scope of the measures are determined. To do this, answer the following questions with your content marketing agency, for example. Many of these relate to the website, as it is often the focus of content marketing.

  • On which channels is the target group most active?
  • How is the website structured, what are the content options?
  • What content is already available?
  • Which content elements are suitable for the website?
  • How important is employer branding?
  • Should there be social media channels?

The KPIs in content marketing are defined in the content strategy. They vary depending on the objective and can be evaluated in the subsequent performance measurement. 

A common goal in content marketing is to win new customers. But employer branding is also part of content marketing. Here, it is not customers but qualified professionals or graduates who are to be addressed.

The goal of driving more traffic to the website or reaching more followers on social media channels is also common in content marketing.

Do you need support from a content marketing agency or in the area of SEO?

We look forward to hearing from you and will get back to you within 24 hours.

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