COCO is a content marketing agency from Munich. With over 800 digital projects experience, we create content strategies for the (re)launch of websites, optimize website content and develop online campaigns for German and international companies and brands - very quickly if required, gladly long-term and always goal-oriented.
As an SEO agency we care for your success in search engine optimization.

Nothing works in marketing without content. That's why you need content marketing that suits your company to attract customers.

You can inspire your target group with content of the most diverse kind. It ranges from informative to entertaining. Content marketing planning is laid down in a content strategy. It defines target group and measures in content marketing. 

What content marketing is NOT: Content marketing is not about classic advertising. It's not about coming up with slogans for banners and billboards - but it is for online ads and online campaigns. Primarily, informative content is created. These explain and represent the company. For this reason, the website is often the focus of content marketing.

As a content marketing agency, COCO supports you in everything to do with content. The range of content production is wide. From website texts to images to newsletter marketing. But we are not only at your side when it comes to implementing content. The development of your content strategy is also part of the services of a content marketing agency.

We align your content strategy on the basis of a target group analysis. That way, you address your customers precisely.

A content marketing agency can handle the following content formats for you after strategy development.

• Website copywriting. In addition to page texts, this also includes content such as blog posts and landing pages. The content agency creates the right content for you along the customer journey.
• Images, videos and graphics. To liven up your texts or pursue a successful social media strategy, you need appropriate visuals.
• Employer Branding. If you want to attract new applicants as well as customers, you need a completely different type of content. Here, too, a content marketing agency can support you.
• Search Engine Optimization (SEO). To make your website successful on Google and Co. you need a suitable SEO strategy. This is the only way for potential customers to find you on the web.
• Online campaigns. To get the media and your target audience to pay attention to you, you can use online campaigns. You distribute content with the goal of being shared and reused by others.
• Social Media Marketing. Especially with a young target group, investing in social media channels can be worthwhile.

Your content marketing strategy is based on the corporate strategy. It also incorporates the marketing strategy and the general self-image of the company. Because your content must reflect the personality of the company.

You develop the strategy together with your content marketing agency.

The first component of the content marketing strategy is your target audience. If this is not already clearly defined in the marketing strategy, it will be redefined for the content strategy. If you focus on only one channel in content marketing, the target audience can be narrowed down accordingly.

In addition to the target group, the type and scope of the measures are determined. To do this, you answer the following questions with your content marketing agency, for example. Many of these relate to the website, as it is often the focus of content marketing.

• On which channels is the target group most active?
• How is the website structured, what are the content options?
• What content is already available?
• Which content elements are suitable for the website?
• How important is employer branding?
• Should there be social media channels?

The KPIs in content marketing are defined in the content strategy. They vary depending on the objective and can be evaluated in the subsequent performance measurement. 

A common goal in content marketing is to win new customers. But employer branding is also part of content marketing. Here, it is not customers but qualified professionals or graduates who are to be addressed.

The goal of driving more traffic to the website or reaching more followers on social media channels is also common in content marketing.

Pure content agencies are all about content production. Websites in 13 languages - no problem. Three blog posts a week - gladly. Transferring 1,000 websites to the new CMS - nothing better.

Content marketing agencies do this work, too. But they think three steps ahead. Brand and customer needs are always taken into account. The customer is advised accordingly. SEO is an essential component of many measures. The success of the content is in the foreground. This can also be a bit more expensive. But reliability and the quality of the results speak for themselves.