Prompt Writing or when texts start to respond
Of text tinkerers and co-pilots: The AI Revolution ChatGPT and prompt writing are trends that are turning the digital world on its head. No topic is so hot these days, and no headline...
Quite catchy!
Ever thought about working with a campaigning agency?
Then you probably want more online attention for a specific business topic. Whether it's branding or link-building campaigns, seasonal or sales promotions - we have the right know-how and equipment to play idea ping pong. What comes out in the end? An online campaign that wakes up your target audience and works. Are you still thinking about working with a campaigning agency? Then learn more about our workflow here.
Online campaigns are a popular way to attract attention on the web. Whatever you call them, the process is always similar. Digital campaigns refer to activities using various advertising media on the Internet.
In the following, you will learn everything you need for a successful online marketing campaign. But you can also simply leave that to us as a campaigning agency. It wouldn't be the first 😉
Especially in recent years, the possibilities for campaigns on the web have expanded greatly. While companies used to be limited to major search engines, social networks such as Facebook, YouTube and Instagram have once again created entirely new possibilities.
As an online campaigning agency, we are at your side throughout the entire process.
New tonality and SEO texts
A new tonality that brings out the character of Develey and whets the appetite.
What makes a successful digital campaign?
With an online marketing campaign, you can analyze the visitors to your website with pinpoint accuracy. This way you can see which corners still need a little tweaking.
Online campaigns are much cheaper than TV campaigns. You invest less in the campaign playout and thus have more budget for conception and strategy. This ensures that the potential customer is addressed precisely.
Success: The success factors for a digital campaign cannot be classified across the board. Of course, it always depends on your goals. But the industry and external circumstances also have an impact on the relevant success factors.
Most online campaigns have one thing in common: the goal is to increase the conversion rate. The starting point for this should definitely be a high-quality website or landing page. The customer must feel comfortable on the website, so that they want to learn more about your product.
Websites that have not been touched for 10 years or landing pages that are not very appealing tend to have the opposite effect here. The structure of the page should also be designed in such a way that the user can easily navigate from A to B at any time. Of course, sufficient content must also be provided.
Analysis: Before creating an online campaign, the target group is always analyzed. Needs, wishes, drive and appropriate tonality. All this determines the structure and communication channels of the campaign. It is important that the design elements of the online campaign match the target audience. If you don't pay attention to this, the campaign is doomed to fail.
The first impression counts: So now you know what the customer imagines and expects when he comes to your site. If possible, the user should find everything that convinces him of your company or the campaign content at first glance. That's why these elements belong right at the beginning. Above-the-fold is the keyword here.
As an agency for online campaigning, we have many years of experience in the successful implementation of online campaigns. We are happy to support you every step of the way, from target group analysis to conception and implementation to measuring success.
10 steps to a successful online campaign
1. clear definition of objectives
- Do you need a branding or performance campaign?
- Branding campaigns increase brand awareness and put your product in the minds of potential customers.
- Performance campaigns aim to increase sales. For example, by increasing conversions.
2. definition of the target group
- Defining target audiences is a fundamental part of planning and executing an online campaign. The more information you provide, the easier it becomes.
- The target group decides: Strategy, communication channels, tone, time and duration of the campaign.
3. creating the landing page
- Ads must link to a specific landing page. Make sure that this landing page is suitable for your target audience.
- Are the loading times reasonable?
- Do the structure and content of your website match?
5. pixel implementation
- So-called tracking pixels are an important part of campaign optimization. They are used to record the statistical evaluation of your online marketing campaigns.
- Pixels are embedded in the source code of your website or landing page. This way, visitors are monitored and tracked.
6. graphic creation
- The design and production of online ads should be done by professional graphic designers.
7. tracking test
- Conduct a tracking test before launching the digital campaign to make sure everything is working as expected.
8. go to the start
- According to the schedule of your online campaign, it will be unlocked on the date you specify.
- From now on, the advertising material will be displayed to the appropriate target group on the corresponding pages.
9. continuous optimization
- The web presence is monitored and continuously optimized throughout the entire campaign duration in order to achieve the campaign goals in the best possible way. A/B tests can also be used here.
10. periodic reporting
- During the campaign period, you will receive regular reports on the success of your campaign. This way, you'll have a constant overview of the progress.
"COCO's work was characterized by professional competence and reliability from the very first workshop. With the restructuring of our content, this leads to a better customer journey. The overall results are the perfect basis for us to further develop the content of the website and other online marketing measures."
Monika Lohmaier, Marketing & Communications Fogra Research Institute for Media Technologies
Digital channels for your online campaign
There are many ways to advertise online. These options present website owners with a choice that determines success or failure on the Internet.
Marketing channels represent the link between a company and its customers, whereby a distinction is made here between classic sales channels (e.g. retail or online stores) and communication channels. These transmit company information to customers. This in turn enables conversations in the sense of dialog marketing. Of course, this can also be tracked. The most important tools for this are included in Google Analytics.
Not everything is done with Google Analytics
However, Google Analytics is not suitable for measuring the performance of display campaigns (banner campaigns). There are various technical reasons for this. For example, it cannot be used to track how many impressions the banner has already caused.
Therefore, you need special tools, which we will be happy to provide you with if required. For smaller campaigns, we as a campaigning agency usually monitor the success ourselves and you receive clear reports.
Get to know
Martin Bauer
Managing Director
What can COCO do for you as a campaining agency?
Now that you have a good overview of how to run an online campaign, let's talk about how we work together.
To start an online campaign, the first thing you need to think about is whether you want to handle this process yourself. There are a lot of reasons to put your online campaign in external hands. Especially if the service provider has as much experience as COCO.
So if you decide to use an external service provider, experience is the first criterion. Of course, it also has to fit on a personal level. We will be happy to convince you of this in an introductory meeting.
We then start with a comprehensive kick-off workshop. The focus here is on company and target group analysis. Then we start with the conception and implementation of the campaign.
Throughout the entire process, we work closely with you and you always maintain an overview. Especially during the implementation of the campaign and the later measurement of success, we exchange ideas intensively. In this way, conclusions about strategy adjustments are directly determined for the future.hold
Convinced? Get in touch with us. Of course, if you have any questions about our work and a possible cooperation.
TikTok strategy against hate on the internet
TikTok campaign to educate Internet users about online hate issues
Related Campaigning Topics
Website texts
We like to write. To the point. Not too much for your users. Not too little for SEO. For all types of content. One time or month by month. Just as you need it.
Lead generation
We make sure that your website successfully generates leads. Whether it appeals to customers, business partners or applicants. We ensure more conversions on your website.
Employer Branding
You want to address not only customers but also applicants with a campaign? Then we are at your side as a campaigning agency and develop your employer branding strategy.
Frequently asked questions about campaigning agencies and online campaigns
Campaigns run over a certain period of time and can be implemented in different advertising areas and with different advertising media. An important aspect here is target group control and responding to one's own target groups.
An online campaign is played out in the usual online media.
Depending on the type of campaign you want to measure, there are several free and paid tools you can use to evaluate the success of your campaigns. These vary depending on the channel on which the campaign is shown.
The best known tool is certainly Google Analytics. It is well suited for monitoring SEA campaigns. It allows you to track and analyze any activity on your website.
"What have visitors been doing on my website?"
"What orders have been placed?"
Detailed evaluations in real time provide a highly precise indication of optimization potential.
The answer to this question varies depending on the target group. However, there are some channels that are particularly effective.
Your own website
This can be a corporate website, blog, or business.
Search Engine Marketing (SEM)
In simple terms, search engine marketing is the placement of a website that can be found on search engine results pages. A distinction is made between unpaid search results (SEO) and paid advertising (SEA).
Email marketing
Continuously building an email list and regularly sending thoughtful and even personalized newsletters can generate significant revenue in email marketing.
Social media channels
If you use social media platforms to communicate, use these channels to spread the word about your campaigns. Twitter, Facebook, LinkedIn, Instagram and TikTok are among the most common social media. A social media campaign is particularly suitable for companies with a young target group.
That depends on your company and the defined goals. For example, if your goal is to attract new customers, search engine marketing is the optimal channel for you.
It also matters what audience you're targeting. Not everyone is everywhere. To find out where to find your target audience, an audience analysis can be helpful to understand which customers are using the appropriate channels.
Online campaigns typically end when the desired campaign goal is reached or the defined term ends. To ensure a smooth process, COCO recommends working with an online campaign professional or a campaigning agency. We are at your disposal for this.
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