Repositioning and website for estos

Martin Bauer Managing Director of COCO

Martin Bauer, Managing Director
+49 89 45099350

Company

estos is a technologically leading Unified Communications & CTI software manufacturer on the subject of communication.

The innovative products are designed for use in companies.

Estos mockup

Task

estos commissioned a comprehensive repositioning of the company. 

The brand values had to be communicated adequately. The touchpoints along the customer journey had to be reworked for the website. Access to the product world and the variety of possible applications had to be redeveloped. Downloads, product videos and the online store also had to be integrated.

The multilingual website is to be supplemented with a comprehensive video training offering for customers and partners.

Strategy

As part of the repositioning, it becomes clear that the logo and corporate design need to be fundamentally revised. The corporate colors and the image concept used are also adapted. Photos are created anew.The website concept is designed in a customer-centric way. Applications are given a prominent place. The call-to-action is implemented throughout. Photos and videos are used to describe software functionalities. References and customer statements are the most important confidence building blocks.
Estos Footer

Result

The brand is revised and modernized. A new logo, new fonts, color and image worlds are defined. The new brand world is rolled out across the entire company and all communication elements.

The website relaunch includes redesign of the information architecture as well as a variety of new content elements.

The feedback from companies, customers and partners is overwhelmingly positive.

German brand design Award Logo
0
Workshops
0
German Brand Award

You want to have your website texts written?

We look forward to hearing from you and will get back to you within 24 hours.

    Here you will find our Privacy policy.

    I agree to the processing of my data to contact me.

      Etiam magna arcu, ullamcorper ut pulvinar et, ornare sit amet ligula. Aliquam vitae bibendum lorem. Cras id dui lectus. Pellentesque nec felis tristique urna lacinia sollicitudin ac ex. Maecenas mattis faucibus condimentum. Curabitur imperdiet felis at est posuere bibendum. Sed quis nulla tellus.

      ADDRESS

      63739 street lorem ipsum City, Country

      PHONE

      +12 (0) 345 678 9

      EMAIL

      info@company.com