Digital projects for Zeppelin Baumaschinen

Martin Bauer - Managing Director COCO Content Marketing Agency in Munich

Martin Bauer, Managing Director
+49 89 45099350


Since 1954, Zeppelin Baumaschinen GmbH has been the exclusive sales and service partner in Germany for Caterpillar Inc, the world's largest manufacturer of construction equipment. To date, Zeppelin Baumaschinen GmbH has become ZEPPELIN's largest business unit and is Europe's leading sales and service organization in the industry.

CAT excavator gravel


For Zeppelin Baumaschinen GmbH, the cooperation of several years will see realized numerous projects. 

These include: Website relaunch, localizations, app implementation, specials, event pages, landing pages, newsletters, Youtube channel, SEO projects, etc.

The main website is redesigned to meet the image and information requirements. All content is planned, created, translated and integrated for this purpose.

CAT Brandenburg Gate


The Zeppelin Caterpillar website presents both new and used machines in an optimal combination of images, videos and text. Along the customer journey, the needs of contractors are addressed in a targeted manner. All pages are search engine optimized.

The used machinery market is automatically stocked daily from the local branches and represents sales in the triple-digit million range. Extensive search functionalities provide convenient access to the variety of machines.

Customer portal and drivers' club are used to target specific groups.

The English language version allows international access. A separate website with specific content is being created for the Austrian market.

CAT website screenshot
Zeppelin Driver Club
CAT excavator sand
Years of cooperation
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major subprojects

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