
Multilingual content and international SEO
The world was blown away by the very first success of an AI. A computer won against the reigning world chess champion in 1997. People were stunned that software could overtake this ingenious mind....
We have experienced a lot in the digital support of over 800 projects. For a long time, we operated as a full-service digital agency. In this role, content creation was only part of our remit. Very often we were confronted with the fact that companies thought they could produce the content themselves in-house. The result: UX, design, programming are ready for a long time. Only the finished content is a long time coming. The project drags on. Frustration for everyone involved. And after the website is finally live, even the bad feeling increases because the continuous update does not meet the planned quality level.
On the other hand, how fulfilling and satisfying for all parties involved on the company and agency side were projects in which we were also allowed to act as a content creation agency from the very beginning.
Because we saw the Needs of our customers and being enthusiastic copywriters, graphic designers and video producers ourselves, we decided to focus all our efforts on content creation
We create digital content of all kinds. For one-off projects like a website relaunch as well as for ongoing activities like blog posts.
In this way, we support our customers, help with punctual implementation of projects and the reliable filling of all digital channels. And thus ensure satisfied project participants.
We inspire your customers on your website, ensure the desired performance in online marketing and more leads. And we use storytelling to positively charge your brand.
We make sure that your content is listed on position 1 in Google. We structure your content so that it can conquer Google. And we use link magnets for sustainable link building.
Which platform is the right one for your content and what content will you use to score points there? We help you to address your target group in the social networks and to bring them to your landing pages.
We develop strong online campaigns. We accompany you from the strategy to the idea to the content creation. Afterwards, we evaluate the success with powerful tools. This is how you achieve impressive success with your campaigns.
Development of the website, appropriate content and meaningful infographics
Martin Bauer
Managing Director
"High-quality SEO texts with a noticeable added value for our website visitors - that's what we wanted and got from COCO.
We appreciate the ongoing cooperation on all levels: uncomplicated communication channels, expert knowledge and the usual good content. A clear recommendation!"
Besides the basic content types like Texts and Pictures there are several other variations that can be used to make a content strategy more dynamic and engaging. These include, for example Videos, infographics and interactive elements for websites.
Content can be differentiated into the above categories. However, it is also possible to classify content according to the medium on which the content is played out. For example, there are Website and SEO content, social media content and blog posts.
The content creation for all these categories is very different. Therefore, it is not possible to speak of "the text" in general terms. This generalization falls short. Instead, the medium for which texts are optimized must be specified more precisely.
There is an endless array of different content types. Besides the obvious content types, such as texts and images, each of these categories has numerous different variants.
Texts are the basis of every website and even with social media the image descriptions are a central part of the strategy.
Without Images nothing works. Just imagine a website without any images at all. Images lighten up the content, convey moods and help to understand texts. Whether on the web, on posters and flyers or on social media: Good images are eye-catchers and a must for every content strategy.
A content creation agency supports you not only in the development of the content strategy, but also in the implementation of the content. Besides search engine optimized texts and professional images, all other content types can be covered.
However, creating content is often just the tip of the iceberg. Because a content strategy must be optimally tailored to your company and your target group. That's why the services of a content creation agency often include content strategy.
It often happens that companies have already built websites with a lot of content. In this case, it may not be necessary to create entirely new content. Instead, existing content can be optimized. Especially with website content, this is often the case. Already created content should be optimized for search engines, because the page does not rank well enough.
Optimizing existing content requires much less effort than content creation. Nevertheless, new content can often complement the existing strategy well.
Whether you should hire an external agency depends primarily on your organizational structure. In many cases, it can be very advisable to get an external view and hand over services in the area of content creation to an agency.
There are three key reasons why a content creation agency is worthwhile.
Know-how and experience. Unless your core business happens to deal exclusively with content creation, your in-house knowledge of these topics is probably limited. A content creation agency brings experience and know-how that is of great value to you. That's why it's especially advisable to enlist external help from a content marketing agency when it comes to strategy development and professional content implementation.
Full focus. Developing and implementing a content marketing strategy is not a sideline task. If you don't have sufficient capacity internally for strategy development and implementation, then a content marketing agency is a must. Because content creation requires not only know-how and experience, but also a full focus on your topic.
Fresh wind. In addition to the advantage that an agency can take a lot of work off your hands, it is also able to look at your project from the outside. This is because operational blindness is an important issue when it comes to style and strategy. If you've been with a company for a long time, you don't have an outside perspective on strategy and the impact of content marketing efforts. For the realignment of your content creation strategy, it can therefore be useful to consult an external partner. Because an agency sees your company from a completely different perspective than you do.
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We look forward to hearing from you and will get back to you within 24 hours.
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