In principle, anyone who knows something about the subject of your business can write reasonably appealing texts. But when it comes to SEO, few people have the technical know-how to create the optimal content.
It is not enough to stuff a text with an arbitrary keyword and expect the page to rank with search engines. When creating SEO content, there are several points in favor of working with an external agency.
Technical expertise in SEO content marketing. An SEO agency is able to comprehensively analyze the status quo and develop an SEO content strategy based on the results.
Experience from numerous projects. An external agency has already worked with many other companies and in the best case has many years of experience in SEO. So the agency knows exactly which SEO content is optimal and which points fit perfectly for your company.
External view on your company. When adapting a strategy and creating new content, long-time internal employees often have the problem of operational blindness. To adapt content for customers and prospects, an external view is very valuable. After all, customers are also an external group and an agency can help your company to optimally adapt the SEO content to the users.