One thing right up front: Company news along the lines of "Here's our great new product" or "We're now also at trade fair XY" interest practically no one in social media marketing.
This is where other content types are needed. The three most important are:
For most users, using social media is part of their daily entertainment. Whether on the subway, in bed, or on the toilet, funny content always works. Starting points here are memes, viral videos and current contests.
For companies, such content provides an opportunity to associate their own brand with positive feelings.
Inspiring one's own customers around the use of products and services represents a great opportunity. Not only new customers are addressed in this way, but also existing customers are inspired to use further offers from the company.
Interesting facts for this are quickly found in a concentrated brainstorming session. Quotes from customers or from the company help. Special images and success stories are another method. For luxury brands, it is especially true that they can stage themselves as something desirable in social media marketing.
3. Knowledge transfer
Everyone wants to learn. For companies, however, it's not about showing how to fold a shirt the easiest (and quite surprisingly) way. The right social media content consists of tips and tricks on how to get the most out of products, studies from the industry, and especially answers to common questions.
Go through the answers to your users' questions in the sales funnel. There's bound to be something there that can be turned into interesting social posts.
As a social media marketing agency, we are repeatedly asked to promote current products in the social media channels as well. Therefore, a small exception to the introductory sentence: A promotion in conjunction with special offers can definitely work. In general, however, there is a whole range of content that is better off on the website than in a social media post. Testimonials and lead magnets are among them, for example.Translated with www.DeepL.com/Translator (free version)
As a Social Media- und Content Marketing Agency we create content for a holistic corporate strategy. Because the social media content must be linked to other content such as the Websitetexts and adapt other publications.