In the meantime, Facebook has established itself as a platform where the mother writes cryptic comments under the children's vacation photos. But Facebook is much more than that. Even though the kids get the mom's comments, you should keep in mind that Facebook is also one of the biggest marketplaces of its time.Facebook provides a way for users to connect with large corporations. In total, the platform registers almost 2.8 billion users per month. Such a number is simply unimaginable. That's nearly 35% of the world's population logging onto Facebook each month. A huge opportunity to reach your target audience.As mentioned earlier, two-thirds of them access a local company's business page at least once a week. So that means? That's right.
Your customers are looking for you. And that can be an extremely large number of people if you look at the numbers. In order to reach these people and perhaps gain them as customers, it's not enough to rely on your luck. Here you need a sophisticated Marketing strategy
which we will work out together with you.To create content for your target groups, we have several ways to package it with Facebook. Examples here are the classic text post, which serves well to stimulate conversation. Further there is the possibility to create a Record video
and publish them or you decide directly for a livestream. Of course, photos or infographics can also be uploaded. There are also options such as creating a story on Facebook. However, from experience, we tend to use the previously mentioned content elements, as they are more effective in raising the company's profile.It is important to mention that Facebook penalizes brands that put their focus too much on sales. It turns out that the algorithm is not a fan of self-promotion. Preference is given to posts that prioritize meaningful and engaging content instead.Just as important as the type of content you publish is when those posts go online. According to research, the best time to post on Facebook is around 6:15 a.m. and 12:15 p.m. on weekdays. Regardless of the time, it's important to post consistently.