Keywords knock hashtags off their thrones - social media as a search engine
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Followers, trends and square images
Instagram agency and marketing - Instagram is one of the leading social networks. Instagram has more than 1 billion users worldwide. These represent a variety of topics such as lifestyle, fashion, pets, travel and much more. The more relevant the social network becomes, the more competitors want to participate.
Through the Instagram marketing an enormous marketplace has developed. The biggest players are influencers, retail chains and, with our support, soon your company.
As a Instagram marketing agency we show you what else you can achieve on Instagram besides little red hearts. With our help, your company has the potential to build a high reach and thus gain many new customers.
The right Instagram strategy for content planning, community management and Instagram advertising ultimately determines success. Unlike other social networks that can only be conquered with facts and figures, however, Instagram has to be fun!
There are new posts every day, new stories from the community. If you do it right, Instagram means a lot of work. However, this effort is rewarded. There is hardly any other platform where it is possible to generate as much attention as on Instagram.
Organic Reach or Paid Ads?
Whether it's an image post, story or reel. Instagram marketing offers countless opportunities to place products.Instagram offers the possibility to place paid product ads. These ads are called paid ads. However, these only deliver short-term results. Over a longer period of time, they eat up your valuable budget rather than generating new customers.We as Instagram and Online Marketing Agency completely differentiate ourselves from the idea of paid ads and have the goal, Generate organic reach. We follow our self-developed Instagram marketing strategy. Experience shows that this creates sustainable customers and fans for your company. Here we rely on exciting and meaningful photos and videos.
Organic reach is in demand by companies because it does not require a lot of expenditure. Here, anyone who builds their own community can shine, spreading new information, offers, products, etc. to the right target groups faster and more efficiently.
Organic reach is achieved by an account through the people who are reached directly. In addition, followers of followers can also be attracted through likes and comments. Numerous possibilities arise.
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"COCO's work was characterized by professional competence and reliability from the very first workshop. With the restructuring of our content, this leads to a better customer journey. The overall results are the perfect basis for us to further develop the content of the website and other online marketing measures."
Monika Lohmaier, Marketing & Communications Fogra Research Institute for Media Technologies
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Is Instagram reach only possible with organic content?
Sure. There are many successful direct-to-consumer brands that started on social media. They rose to prominence with a purely organic Instagram marketing strategy on. This way, you too can build a successful Instagram business and generate a large reach in the long run.
But how exactly do we proceed now?
Our services for an ideal Instagram marketing strategy
Analysis
Together we analyze the target groups of your company. On this basis, we conduct both a channel and competitor analysis. From the creation of a business Instagram account, to the revision of the already existing account. We provide the perfect foundation for your Instagram marketing strategy.
Development strategy
What are our goals? More reach on social media or more attention for our product?
We approach the right Instagram concept with the appropriate goals personally and together.
Editorial
The social media editorial plan helps you with targeted and continuous content marketing in your social media channels. The plan is designed to help you organize your tasks. It also serves to plan content for your social media offering and implement it in a targeted manner.
Instagram Content
Now comes the content and campaign conception, in which we ensure high-quality Instagram content in the long term. We collect content ideas and create target-oriented Instagram campaigns together. We also show you how to properly integrate influencer marketing. Benefit from the mix of reach, storytelling, role models and trust - the right use is crucial here!
Community management
Your community is a key success factor for your company. In order to build a long-term and sustainable relationship with your customers on Instagram, we provide the right organization and support. By defining an ideal interaction with your Instagram followers, a strong community is created. This has a positive impact on your company in the long run.
Workshops and trainings
Good customer communication is very important to us. Therefore, regular meetings and calls are a must for the best possible handling. However, we also offer you knowledge-rich and detailed workshops and training courses on all aspects of social media. We will gladly issue you a certificate after the training.
Instagram Marketing Insights
Through Instagram's Insights, you have the ability to track exactly how your business profile is doing. For a Instagram agency one of the most important indications.
With a few clicks, you can see how many people were on your profile at any given time. You can also read how many Instagram users you reach with your posts. With this info, you can boost your Instagram Content Optimize planning.
It will also show you what percentage of your followers are female and male. This makes it even easier to determine the exact target group. Based on this information, we then create a marketing strategy that is perfectly tailored to your company.
Get to know
Martin Bauer
Managing Director
Continue reading in related areas to Instagram Marketing:
Social media strategy
Which social platform is the right place for your company? What can you save? What effort do you need to put in on an ongoing basis? And do you need videos in addition to text and graphics?
Social Media Content
We create your social media content for the social platform that's right for your business. We update continuously. And we're happy to create videos in addition to text and images.
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