In Germany, TikTok is especially popular among young people. It offers the possibility to create and share creative music videos.
These videos are short clips. Among other things, users can play their current favorite song, participate in a current challenge or upload a funny video. Numerous editing options result in small works of art. These are also gladly shared with other users for more feedback and influence.
The posts can then be liked, shared and commented on. Also uploading to other popular platforms such as. Instagram is possible. An initially high range on TikTok, can rapidly lead to a rapid increase in range.
This means that a video can go viral in no time and generate millions of views every hour. This is completely independent of the number of followers the account has. A single viral video can generate thousands of followers overnight.