More than 500 million active users "tweet" every day about what's going on in their lives right now. But the Microblogging platform is also perfect as a mouthpiece with strong reach in the field of social media marketing. How does it work? What you should keep in mind?
This platform differs from the competition such as Instagram and Facebook in that twitter increasingly focuses on Topicality sets. Instead of publishing tweets for likes, twitter offers the possibility to spread current news. The keyword is Real-time. Real-time news is a priority on this platform. In 2016, twitter introduced an algorithm that ranks the news feed according to relevance. Today, the user has the chance to choose between the Home Feed and the Latest Feed to switch back and forth.
The idea of the chronological news feed shows the strategic direction. Over the years we have learned a lot from our successful twitter marketing activity learned and help you with your Strategy.

Twitter Marketing costs quite a bit of time. This means that you Several times a day should compose and publish a tweet. (When writing a tweet, it's not necessarily helpful to use all 280 characters. The rule here is: sometimes less, is more. For example, an image with a nice infographic is often enough). What you should still keep in mind is that you should Post regularly and above all Respond quickly to DMs and comments. Especially if you use twitter as a channel for customer support. As Social Media and SEO Agency we develop tailor-made twitter marketing strategies for your company.

Create a company profile

With a complete, professional twitter profile, you leave a direct impression on new followers. reputable impression. Every component of your profile should say something good about your brand. So it is important that your Profile name is a consistent name of your company in social media. Just as important as the username is the Profile picture. You should use your company logo or wordmark here, as the profile picture will be seen next to every tweet. Last but not least there is the Coverwhich will be displayed on your profile page. Updating the cover image is a great way to attract new Promote campaigns. The twitter bio may contain a maximum of 160 characters. So a snazzy tagline is in order here. The last points to consider is the specification of a Location and the linking of your URL.

What do your followers want to see?

To serve the interests of your target group, four aspects are elementary: relevance, attention, interaction and variety. Your tweets become relevant when the content you publish is relevant, unique, informative and/or are entertaining. If it fits within the content framework, you can also publish an opinion. To keep your followers, you should give them enough Attention give. You should definitely respond to critical DMs or replies and answer them as soon as possible, because complaints have on twitter Boom. You can also respond to praise. So it's important to stimulate conversations or discussions. That is the basic building block of twitter.

And what content should I post now?

Summary

twitter marketing lives from the Topicality. So if you now also want to get started on twitter, you should read about regular posts or an automatic mail service. What is clear is that Tempo and tonality is quite different from that on Facebook, for example. For a good social media strategy, it's important to keep a close eye on your users' activities and, if necessary, to optimize. The biggest mistake you can make is to neglect your account. Now it's up to you - are you ready to start tweeting or do you prefer to stay in the nest?