Twitter Marketing costs quite a bit of time. This means that you Several times a day should compose and publish a tweet. (When writing a tweet, it's not necessarily helpful to use all 280 characters. The rule here is: sometimes less, is more. For example, an image with a nice infographic is often enough). What you should still keep in mind is that you should Post regularly and above all Respond quickly to DMs and comments. Especially if you use twitter as a channel for customer support. As Social Media and SEO Agency we develop tailor-made twitter marketing strategies for your company.Create a company profile
With a complete, professional twitter profile, you leave a direct impression on new followers.
reputable impression. Every component of your profile should say something good about your brand. So it is important that your
Profile name is a consistent name of your company in social media. Just as important as the username is the
Profile picture. You should use your company logo or wordmark here, as the profile picture will be seen next to every tweet. Last but not least there is the
Coverwhich will be displayed on your profile page. Updating the cover image is a great way to attract new
Promote campaigns. The twitter bio may contain a maximum of 160 characters. So a snazzy tagline is in order here. The last points to consider is the specification of a
Location and the linking of your
URL.
What do your followers want to see?
To serve the interests of your target group, four aspects are elementary: relevance, attention, interaction and variety. Your tweets become relevant when the content you publish is relevant,
unique, informative and/or are entertaining. If it fits within the content framework, you can also publish an opinion. To keep your followers, you should give them enough
Attention give. You should definitely respond to critical DMs or replies and answer them as soon as possible, because complaints have on twitter
Boom. You can also respond to praise. So it's important to stimulate conversations or discussions. That is the basic building block of twitter.
And what content should I post now?
Whether old or new followers, everyone wants to get in touch with you. Through the
continuous items a relationship develops between the company and its customers. So publish a post with 280 characters every day? Yes and no.
It's all in the mix! You should definitely post every day, preferably several times a day. But a short video, a funny picture or a GIF is often a
more exciting alternative and generates more resonance. Nevertheless, clarity must be ensured in the
Content Creation be paid attention to. To encourage user interaction with your brand, it makes sense to scatter surveys or even the occasional Q&A session. Twitter also offers the possibility of social media advertising. As always, this is comparatively expensive and not necessarily necessary.
Summary
twitter marketing lives from the
Topicality. So if you now also want to get started on twitter, you should read about
regular posts or an automatic mail service. What is clear is that
Tempo and tonality is quite different from that on Facebook, for example. For a good social media strategy, it's important to keep a close eye on your users' activities and, if necessary, to
optimize. The biggest mistake you can make is to neglect your account. Now it's up to you - are you ready to start tweeting or do you prefer to stay in the nest?