Website content has developed dynamically in recent years.
Regular blogs, stories with infographics, video statements, landing pages for each product, e-learning offers, lead magnets, link magnets, product data for external stores, newsletters, podcasts and much more. But the most important part remains the content on your website.
We create all types of website content you need. We provide ongoing support and optimize your content. Matching your brand. Within your budget. Within the agreed timeframe.

On websites, many other types of content are conceivable in addition to text and images.

There are different types of Texts. Besides the normal pagetextswhich form the basis of the website content, are also, for example, Blogposts possible. Aswell as Whitepaper and eBookswich can be loaded via the website, count for this.

Aswell as Images can be divided into different categories. Besides images we at COCO create for your website also meaningful Infographicsthat make it easier for the reader to understand your texts.

Aswell as Videos of any kind can be integrated into a website. They complement existing content and can introduce your company and tell your story (image video), or explain your products (help content).

One type of website content that is not as commonly used as the ones mentioned so far is the Podcast. Here you can share internal knowledge with the audience. They also reach people who may not have time to read your entire website. This part of your target audience gets the opportunity to learn more about you. on the train, in the car or while playing sports. Therefore, the podcast is a special way to reach your target audience in different ways than usual.

Aswell as E-Learning offers can be used as website content. For example, you can integrate the learning of a software via your website and thus accompany your customers even after they have purchased your solution.

The basis of your website content is the text.

Depending on how your site structure looks like, you will need different types of website texts. Below we have compiled a list of the most important types of website texts.

Sitetexts They form the basis of the website and a successful SEO strategy. To build your website, you need meaningful texts and a good understanding of your target audience.

Blogposts This type of text is a great addition to the page texts. In blog posts, you can cover current topics that no longer find a place on the other pages of your website.

Infoboxes This content stands out from the rest of the page and helps highlight the most important elements of the text. Info boxes can make important information stand out or summarize long texts. They help the reader to grasp and understand the content of the page faster.

Headings and subheadings. They should prepare the reader for what is to come, structure the text and loosen it up. Headings are a matter of course. And subheadings are almost more important than a suitable title. They help the reader to briefly skim the text and understand its structure. This gives them a first impression of the content of the page.

However, besides texts, graphic elements such as photos and illustrations are a must-have for your website.

Images Appealing photos of your products, your employees and other relevant business-related activities bring users closer to your company. Because images don't just convey the pixels they're made of. They send whole moments, emotions and give the viewer insights into your work.

Illustrations If you want to present complex facts or figures, graphics and illustrations should be your means of choice. After all, no one wants to read a text about sales growth when they can also view the same information in a clear graphic.

In blog articles you can demonstrate your know-how and score points with Google at the same time.

Texts

It makes a big difference, both technically and stylistically, whether texts are optimized for print products such as flyers or brochures, or whether they are to be used on the web. On the web, some points must be taken into account when creating texts that are irrelevant for print products.

SEO Optimization is very important in the development of website content. For any other text, it is completely irrelevant, because SEO optimization aims at high rankings in Google and Co. and is therefore only important on the web. For website content, it is therefore crucial that it is designed in a way that is appealing to both users and search engines.

Impatient Users are a real hurdle for texts on the web. Here, most content is only skimmed and it's especially hard to keep users engaged for a long time. There are some tips on how readers still read the entire content of the text. First, the title and the first sentences are crucial. After that, the text structure must also be right. Too long paragraphs without subheadings and images scare most readers away again immediately.

Images

The optimization of images on the web differs significantly from printed images. This is because photos with the highest possible resolution are used for print products. This high image quality would lead to long loading times on the web and is therefore not advisable. Instead, images are compressed as much as possible here.

At COCO, we generally recommend backing up every action with a strategy. After all, if your website evolves dynamically over time, you should still keep track of it.

That's why working out a content strategy is always a good place to start. Not only when creating a new website. Also when relaunching a website or if only some content needs to be adapted.

With the content strategy, you always know what to do next and can track the impact of the actions afterwards.

Actually, anyone can write texts!
And photos can be taken quickly with your phone!

And for SEO, just slap some keywords in the headline and text!

It is not quite that simple. Unfortunately.

Creating high-quality website content is not easy. But apart from that, there are a few more reasons to have your content created by an external partner.

Technical and stylistic know-how. A content agency can help you develop a content strategy and an SEO strategy based on it, based on your company and your target group. This is because the agency specializes in these areas and has valuable expertise. When it comes to the subsequent implementation of your website content, you can be sure that your project is in good hands.

Many years of experience. When you work with an external agency, you benefit from experience gained from numerous customer projects in the field of content marketing. The more other projects the agency has already managed, the more likely it is that your project will be a success. This is because the agency knows exactly which website content is perfect for you and your target group.

View from the outside. An external view of your company is very valuable in such a project. When creating new content for the website, operational blindness plays a big role among long-time employees. They are often unable to see errors and inefficiencies in the structure and existing texts. To create content for customers and prospects (who are, after all, external groups), an outside view is very valuable.