The basis of your website content is the texts.
Depending on how your site structure looks like, you will need different types of website texts. Below we have compiled a list of the most important types of website texts.
Sitetexts They form the basis of the website and a successful SEO strategy. To build your website, you need meaningful texts and a good understanding of your target audience.
Blogposts This type of text is a great addition to the page texts. In blog posts, you can cover current topics that no longer find a place on the other pages of your website.
Infoboxes This content stands out from the rest of the page and helps highlight the most important elements of the text. Info boxes can make important information stand out or summarize long texts. They help the reader to grasp and understand the content of the page faster.
Headings and subheadings. They should prepare the reader for what is to come, structure the text and loosen it up. Headings are a matter of course. And subheadings are almost more important than a suitable title. They help the reader to briefly skim the text and understand its structure. This gives them a first impression of the content of the page.
However, besides texts, graphic elements such as photos and illustrations are a must-have for your website.
Images Appealing photos of your products, your employees and other relevant company-related activities bring users closer to your company. Because images don't just convey the pixels they're made of. They send whole moments, emotions and give the viewer insights into your work.
Illustrations If you want to present complex facts or figures, graphics and illustrations should be your tool of choice. After all, no one wants to read a text about sales growth when they can also view the same information in a clear graphic.
Blog articles allow you to demonstrate your expertise and score points with Google at the same time.
If you have in-depth knowledge of your company's subject area internally, then show that to the outside world with regular blog posts. Through these posts, you can also build valuable internal links and thus bring your most important pages to the front in Google.