Content Marketing Blog & Trust Communication

Martin Bauer Managing Director of COCO

Martin Bauer, Managing Director
+49 89 45099350

Writing perfect website texts - Guideline

Huh? That's what numerous Internet users ask themselves every day when they call up a company's website. Because often neither the company's purpose nor the addressed target group is clear at first (or second) glance. This is especially (but not only) true for companies that sell software and services. Because here, it is not possible to simply...

Trust remains the cornerstone of B2B communication

A lot has changed in B2B communication in recent years. For a long time, primary customer acquisition was dominated by trade fairs, mailings and customer events. The more personal, the better. No wonder. After all, building trust is essential, especially when making uncertain decisions in B2B. Personal contact is unbeatable for this....

How to plan and optimize your corporate and website structure

Many companies do not know how they are actually structured. This is especially true for large companies. And if companies don't understand their own structure, how are customers supposed to find their way around within the website structure? Corporations are constantly growing organically and new divisions are "glued" to the structure. Subsequen...

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