In our 25 years of experience as an agency, we at COCO have seen a lot of industries. From B2B corporations to craft businesses: The COCO Content Marketing team explains to you how industries differ when it comes to SEO. This is followed by basic SEO tips for 8 industries. Is SEO actually dependent or independent of industry? In the later course...
They are lazy, addicted to the Internet and make far too many demands at work - we are talking about the young Generation Z (Gen Z for short). The first generation to be born into the digital world and to grow up with smartphones. As a consumer group, today's 12- to 26-year-olds make up a third of the world's population and are [...]
The war in Ukraine is omnipresent and unfortunately it looks like nothing will change anytime soon. Nevertheless, we all agree that things have to continue somehow. But when it comes to the "how," many are still looking for a good way. Companies are rightly concerned with questions [...].
As an SEO agency (Munich), we are interested in whether trust building blocks can also be usefully integrated into search engine optimization. What possibilities are there to use trust-inspiring words in the SERPs? What should you pay attention to when writing SEO texts? Why does trust marketing make sense in SEO? The trust building blocks are e...
A new website is planned. There are a few things to consider. What can be done in-house? Where do you need external support? And would it be better to get it from a full-service provider or from specialists? And all of this, of course, as quickly as possible, in top quality and at a good price. What services are needed for the new website? A [...
There are endless sayings on the subject of trust. I'd like to pick out a few of these sayings and think about how they can be applied to corporate communications. "It is equally wrong to trust All or None." Seneca "Be courteous to all, but friendly with a few; and let those few be s...
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