Huh? That's what numerous Internet users ask themselves every day when they call up a company's website. Because often neither the company's purpose nor the addressed target group is clear at first (or second) glance. This is especially (but not only) true for companies that sell software and services. Because here, it is not possible to simply...
A lot has changed in B2B communication in recent years. For a long time, primary customer acquisition was dominated by trade fairs, mailings and customer events. The more personal, the better. No wonder. After all, building trust is essential, especially when making uncertain decisions in B2B. Personal contact is unbeatable for this....
Many companies do not know how they are actually structured. This is especially true for large companies. And if companies don't understand their own structure, how are customers supposed to find their way around within the website structure? Corporations are constantly growing organically and new divisions are "glued" to the structure. Subsequen...
Those who have built up a large and dedicated community on social platforms such as Instagram or TikTok are known as "influencers". Because of their lifestyle, hobbies or clothing, they have many loyal followers among their followers. They are supported and their opinions are given great value. In their...
Time marches on ceaselessly. Salvador Dali already addressed this very aptly in his most famous painting "The constancy of memory" in 1931. The melting clocks stand for the omnipresence of time and its control over our lives. In this permanent stream of time, companies also have to find their...
For a successful content marketing strategy, it is advisable to deal with the customer journey phases. In the following blog article, we would like to summarize all the important information about the customer journey. In addition, we will use a concrete example to show how easy it is to apply the three customer journey phases of the content marketing agency COCO....
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