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What do you strive for?
The Content Strategy defines the best possible measures to achieve your desired goals - through your website and with SEO in search engines. Is it important to you to increase the awareness of your brand? Would you like to better showcase the qualities of your brand? Enrich your name with more trustworthiness?
Do you need tailored content for your customers' needs and questions along their customer journey? Or do you have more specific goals? More visitors to your website, more rankings on the first page of Google, more leads, more customers, more sales?
As a content strategy agency, we work together to develop the optimal content strategy for your goals and target groups.
The role of the content marketing strategy
For us as a content strategy agency, the content marketing strategy is the centerpiece for your digital activities.
Design and layout have become increasingly comparable in recent years. Standards have been established here wich you can hardly get around. The same applies to programming. With WordPress, there is a almost-standard for many websites. All other systems, such as Typo3 or Drupal, with which we have also often worked, each have a worldwide market share of less than 3%. What does it come down to then?
The contents decide. With texts, photos, and videos, you significantly set yourself apart from your competitors. With your content you show your identity, charge your brand, turn users into customers and customers into fans.
With over 20 years of experience in project management for small, medium and large companies, as well as the learnings from four of our own startups, we know how it works. Let us define your individual content marketing strategy together.
"We commissioned COCO to draft all the texts for three newly established companies. From workshops with our managing directors, over complete copywriting, to coordination with other agencies, all tasks were completed quickly and to the highest quality. We can recommend COCO all around."
Lea Lippmann, Teamlead Marketing at PlanetHome Group
Why COCO?
Over the past 25 years, we have implemented hundreds of website projects.
We often had the responsibility as content strategy agency for all of the website content and the entire content marketing strategy. The goal of our work is always to achieve the best possible results for our clients.
We have spun off several startups. In the process, we significantly increased traffic and customer numbers over longer periods of time. The Startups were successfully sold.
So we know how to do it.
Basically, we start every project with a Kick Off Workshop. This forms the basis for the development of the content strategy. We take a look at the most important personas of your target groups. And analyze the customer journey together with you. How your brand presents itself and how your sales channels function are other important questions that will be discussed with you in the content workshop. Based on your previous data, an analysis of your competitive environment and with the help of benchmarks, we can develop the right content marketing strategy. This will be perfectly tailored to you and your goals.
After that we all know what to do.
Goals are important. The sustainable success of your online marketing is what matters. If possible, we therefore like to work with KPIs (Key Performance Indicators) to measure the results of your content marketing activities.
To get the best results trough your content strategy, the individual elements need to engage with each other.
Data analysis & SEO
A sound data evaluation and technical optimization of your website is the necessary basis for all content-related measures within your content strategy.
Sales Funnel Contents
Based on the content audit of all your existing content, we create the specific content for the questions and challenges that your target group has. Real added value guarantees higher probabilities for ranking in SERPs.
Link building content
Based on the trends in your industry and after careful keyword research, we create emotional stories and attractive content. The optimal presentation motivates journalists and influencers to link.
Online PR
For each of our clients, we create a custom selection of top social media publishers and influencers. The high quality links provide authority and pay off on brand awareness.
Positioning, website and film production
Perception as a modern service provider in a rapidly changing industry; new website and image film
Content strategy for human resources
Finding the best employees and convincing them to join the company is the core task of every company.
No one can do without employer branding. We create tailored messages to successfully address new applicants. In addition to text and photos, we like to use short films from the company and interviews with employees.
Addressing candidates through the social channels that are right for your company is another important and very efficient communication channel.
The content strategy contains many methods. To provide more clarity in this regard, we have created separate pages on the most important related areas for your information. The following terms are closely related, also to your content marketing strategy:
Performance Marketing
You want direct feedback on your digital activities? Measure what each individual action has brought? Perhaps have experience with direct marketing campaigns?
Online marketing
This summarizes everything you do online in marketing. Organic and Paid. SEO and SEA. Onpage and offpage. Newsletters. Social. Tutorials. Where does content marketing stand here?
Inbound marketing
You are no longer looking for your customers. Your customers are looking for you. Find you. And come to your website. Perfect. This is where content marketing comes into its own.
Why is COCO your content strategy agency?
A good content strategy has a particularly high value in times of online marketing and search engine optimization. That's why our content strategy agency specializes in high-quality content creation. Whether you need content for your website, for social media, or for email campaigns, COCO goes with you throughout Germany. We offer a wide range of services in the field of content marketing. This allows us to respond precisely to your company and take your individual wishes into account.
We accompany you on your way from milestone to milestone. Depending on the goals you are pursuing, we develop a content marketing strategy that perfectly suits you. This way, we ensure that you achieve your goals safely and quickly. Regardless of whether it's more visitors to your website or conversion optimization on website and landing pages. We are your contact for a successful content strategy.
Contact us and we'll figure out your perfect content strategy.
Frequently asked questions about content strategy agency
The content marketing strategy defines the best possible measures to achieve the desired goals on your digital channels: Website, landing pages, podcast and blog.
The content strategy is based on the overarching marketing strategy and complements it. The content strategy is largely determined by the target group and its needs.
The appropriate content marketing strategy defines the means by which the defined goals are to be achieved. It forms the framework for implementing your strategy. Because regardless of the size of the company, the variation of content types and measures can quickly become confusing.
Therefore, the central tasks and their implementation should be recorded in the content marketing strategy. This way, you can orient yourself to the strategy and the action steps and know where you currently stand at all times.
There are several points in favor of comprehensive strategy development in collaboration with a content marketing agency.
Know-how and experience. If your core business doesn't happen to be content and SEO strategies, then your in-house expertise on these topics is most likely limited. A content marketing agency brings experience and knowledge that is valuable to you. That's why it's recommended to seek external help from a content marketing agency, especially when it comes to strategy development.
Full focus. Developing a comprehensive content marketing strategy is not a sideline task. If you don't have extensive in-house capacity for strategy development and implementation, then a content marketing agency is a must. Because a project like this requires not only know-how and experience, but also a full focus on your topic.
Fresh wind. Who does not know it, the operational blindness. After all, if you've been working in a company for a long time, you don't have an external view of the strategy and the external impact. For the realignment of your content strategy, it can therefore be useful to consult an external partner. Because an agency sees your company from a completely different perspective than you do.
The basis of the content marketing strategy varies depending on the company's orientation. Accordingly, a brand that sells products primarily through social media will have a different content marketing strategy than a software company. However, there are some components that almost every content strategy includes.
Target group: The entire content strategy revolves around your customers and their needs. After all, it is the customers and prospects who are to be addressed with the help of the content marketing strategy. That's why the first key component of a content strategy is developing personas. They are the key to a successful strategy and must be taken into account in all downstream steps.
Brand essence: The individual orientation of your brand is at the center of the content marketing strategy, along with the wishes of the customer. What does your brand embody? Where do you want to go and what are your values? All these questions must be answered in advance of the strategy development. Because they form the basis for your content strategy.
Search Engine Optimization: Often the central lever for improving the crucial KPIs is the website. After all, this is where customers buy your products and make contact with your company. That's why one of the most important goals of the content marketing strategy is to optimize the company's website for search engines. The better a page ranks, the more customers will find the company.
Website optimization: Of course, the website does not have to be optimized exclusively for Google and Co. Users also have to feel comfortable and enjoy spending time on the site in order to become customers in the best case. Therefore, the website content strategy is essentially based on your customers and their needs.
Yes, you can make money with content. If you acquire so many customers for every euro invested in content marketing that you earn two euros in profit in the process.
And yes, you can save, too. If your content marketing sustainably brings more customers than the same investment in Google Ads and other advertising options.
Because money invested in content marketing can have a lasting effect.
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