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Do you go at it blindly or reach your destination in a controlled manner? Exactly.
Without measuring success in online marketing and content marketing, the path to the goal looks pretty blurry. Regular reports provide clarity about the progress of measures. And that's why they're just as important to us as they are to you! Let's define KPIs (Key Performance Indicators) together. With tools that are tailored to your needs, we prepare the results of your ongoing projects in a comprehensible way for you.
We love numbers (okay, good texts a little more).
Figures or even data give us hard facts about the success of our measures. And that's exactly what we like. We don't write to create the most beautiful texts. We write and design and film to make your brand better known, to charge it with trust, to place your content higher on Google, to collect leads, to turn users into customers and to sell your products. All of this can be measured.
We use a whole range of tools for this purpose. These allow us to make continuous evaluations. And give you crisp reports with the hardest facts.
We are happy to be measured against this.
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Selected tools for measuring success in online marketing & content marketing
Get to know
Martin Bauer
Managing Director
Digital projects for Zeppelin Baumaschinen
Several years of cooperation with realization of numerous projects, such as Website relaunch, localizations, app implementation, specials, event pages, landing pages, newsletters, Youtube channel, SEO projects, etc.
"We commissioned COCO to draft all the texts for three newly established companies. From workshops with our managing directors, to complete copywriting, to coordination with other agencies, all tasks were completed quickly and to the highest quality. We can recommend COCO all around."
Lea Lippmann, Teamlead Marketing at PlanetHome Group
The results of our content marketing agency speak for themselves
The results of our content-based work will help you achieve your marketing and sales goals. The first step is the increase in visibility in Google, the better ranking of your keywords, the collection of valuable backlinks and social shares, and the increased traffic on your websites. The immediate result is higher brand awareness and an increase in your leads. We define the goals that are important to you together and measure ourselves against them.
Why is COCO your contact for success measurement in online marketing?
We know how important results are. That's why we work with modern tools for measuring results in online marketing. Measuring the success of an online or content marketing campaign is a central part of the strategy. Before we develop a content marketing strategy, the relevant goals and KPIs are defined. With the help of professional tools, we then evaluate the impact of the online marketing strategy. The results of the performance measurement can be used to fine-tune the strategy.
We are a content marketing agency. Our focus is on SEO and social media. For these areas, we create comprehensive, custom-fit strategies in collaboration with you. The implementation of your online marketing strategy is also one of our services. This is followed by the measurement of the success of the online marketing strategy. The applied measures are checked for their effectiveness and adjusted accordingly. Of course, measuring the success of online marketing is not only relevant at the end of a project. We also check relevant KPIs during implementation and can thus draw conclusions about the effectiveness of the respective measures.
If you need support with content creation, we are your contact. Contact us and we'll talk about the perfect strategy for your business.
Frequently asked questions about performance measurement
There are numerous tools and applications that enable the adequate measurement of a project's success. In the area of SEO, for example, we work with tools such as Sistrix and Semrush. For successful market research and surveys, we use Appinio. Below you will find a list of all application areas and the corresponding tools that we use at COCO Content Marketing.
SEO: Semrush and Sistrix are examples of tools that provide KPIs for search engine optimization. Here, for example, the placement of certain pages in the search engine can be viewed.
Social media: Fanpage Karma is a comprehensive tool for planning a social media marketing strategy. Also the recording of user numbers and click or like rates is part of the offer.
Website: Google Analytics is a powerful tool in online marketing for collecting user data on your website. It allows for accurate tracking and detailed analysis of website visitors.
Market Research: With Appinio, targeted surveys can be created. These are displayed directly to the visitors of a website as a push message. This makes it quick and easy to gather opinions from customers and interested parties.
Search engine optimization (SEO) is a wide field where numbers and percentage changes play a big role. Therefore, as an SEO agency, we work with comprehensive tools for the analysis and presentation of SEO-related successes and changes.
The KPIs in the field of SEO differ depending on the objective of the website. Some of the most important success indicators are listed below.
Search engine rankings are probably the most important indicator for the success of an SEO strategy. Because the central goal of any search engine optimization are good rankings on Google and Co. Therefore, we always evaluate the improved rankings of previously defined keywords and decide on this basis which SEO strategy should be pursued further.
Visibility is closely linked to the rankings. A page that ranks well on Google automatically receives higher visibility. The value we work with to evaluate visibility comes from the frequency with which a website is displayed in the SERPs of relevant keywords. To track and optimize the visibility of a website we use the SEO tool Semrush.
Site Health describes the general condition of a website and its ability to be successful with search engines. This is because errors such as broken links, missing meta descriptions and oversized images have a negative impact on search engine rankings. The fewer errors that occur, the better the chance of being successful with SEO. That's why one of our first starting points for SEO is to improve site health.
User numbers is a KPI that is obvious. Search engine optimization should bring new users to the site and in the best case also increase the engagement rate and conversions. However, a good SEO strategy is not enough for these two points. Usability and content strategy must also be optimized.
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