
Keywords knock hashtags off their thrones - social media as a search engine
"There you go, and now a few more topical hashtags - and you're done." But, is that even true? Or is it time to rethink our posting routines. After all, social med...
Martin Bauer
Managing Director
TikTok campaign to educate Internet users about online hate issues
Without a strategy, the use of social media is pointless. The measures fizzle out. In most cases, the air is out after a few months. And it has a significantly negative effect if social media channels are orphaned. That's why a clearly coordinated social media strategy is needed.
1. set goals and make them measurable
Social media activities can have entirely different goals. There's a big difference between using your social media efforts to strengthen your brand and ultimately focusing solely on conversion on your website.
When it comes to brand, followers and reactions to your posts can already be very important. But at the end of the day, if you're looking at revenue, the number of visitors to your site can be an intermediate goal.
We like to measure ourselves against hard metrics, define KPIs and monitor them over time. For this we install Social Media Analytics and coordinate reporting with you.
2. determine target groups
Personas are a good basis for defining your target groups. Think carefully about what makes your target groups tick. Where they are already active online. On desktop or mobile. And how much time they spend doing so. Without this basis, you'll most likely miss the mark.
3. set content types
How do you want to create your content? Do you want to act primarily with text and images or are videos conceivable? Some platforms require moving images. However, the effort is significantly higher.
4. define channels
You should be active where your target groups are most likely to be. Your products and services are crucial for this, as are the age and gender of your customers. Women with purchasing power for fashion and interior design are certainly best found on Instagram. Decision-makers for software products can be found on LinkedIn. Facebook is still strong in the travel sector. And the best way to reach journalists is via Twitter. Everyone takes a look at YouTube. And for hip young people up to the age of about 25, TikTok may be the best way to go.
5. create editorial plan
Each channel has slightly different requirements. The editorial plan helps you to estimate the effort and to plan resources. With two posts per week, you meet the minimum requirements for a professional appearance on average. If these are to be in video format for TikTok, there can be quite a bit of effort and budget required. You also have to make sure that you can always respond quickly to user requests.
Once the social media strategy is in place, we can get started. Profiles need to be set up or optimized. And the first posts have to be created. It won't work overnight. But one thing is certain: with a well thought-out social media marketing strategy, you will produce results.
"COCO's work was characterized by professional competence and reliability from the very first workshop. With the restructuring of our content, this leads to a better customer journey. The overall results are the perfect basis for us to further develop the content of the website and other online marketing measures."
We create your social media content for the social platform that's right for your business. We update continuously. And we're happy to create videos in addition to text and images.
In addition to successful content on the website, social media channels are also an important medium for reaching the target group. We know our way around Facebook, Instagram, etc. The basis of every successful social media channel is a good, individual social media strategy. This must be tailored precisely to the company or the person represented. Only in this way can a social media strategy be successful.
We are a social media strategy agency. Our focus is on strategy and content development for websites and social media. We develop a custom-fit social media marketing strategy for you. This is individually tailored to your company and aims to achieve the relevant goals for you. No matter on which platform you need our support. On the one hand, we are professionals for the established social media such as Facebook and LinkedIn. But also new platforms like TikTok are part of our range of services. In addition to the precise development of a social media strategy, the implementation is also part of our offer. We will gladly create content for your social media strategy that is adapted to the respective platform.
Write to us or give us a call. Then we'll talk about your perfect social media marketing strategy.
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We look forward to hearing from you and will get back to you within 24 hours.
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