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How do you want to be liked?
The Social Media Marketing Strategy defines the best possible measures
to achieve your desired goals for your social media presence.
Which social platforms are important to your target group anyway? Can you identify it
or would you rather let it run on a low flame?
What kind of effort do you have to expect?
With your individual social media strategy, you're not just aiming for social media presence. Ideally, you connect with your community and are in constant dialog.
We offer comprehensive social content services. We create the appropriate profiles and ongoing posts for the most important platforms. These are currently Instagram, Facebook, LinkedIn, Twitter and TikTok. Depending on the definition, YouTube can also be included. For these social media channels, we create posts that are tailored to the target group, tailored to the platform and animating. To do this, we use all content types : text, graphics and video. In many different and very exciting variations.But we also know exactly, what we don't do: We don't engage with paid ads. Nor do we buy paid advertising from influencers. There are other specialists for that. We concentrate on the company's own content. This has a more credible and sustainable impact.The social media strategy is based on the Content Strategywhich underlies all of the company's content. Subsequently, it is necessary to determine which focal points are to be set within the framework of the social media marketing strategy.
Get to know
Martin Bauer
Managing Director
TikTok strategy against hate on the internet
TikTok campaign to educate Internet users about online hate issues
Social media strategy in 5 steps
Without a strategy, the use of social media is pointless. The measures fizzle out. In most cases, the air is out after a few months. And it has a significantly negative effect if social media channels are orphaned. That's why a clearly coordinated social media strategy is needed.
1. set goals and make them measurable
Social media activities can have entirely different goals. There's a big difference between using your social media efforts to strengthen your brand and ultimately focusing solely on conversion on your website.
When it comes to brand, followers and reactions to your posts can already be very important. But at the end of the day, if you're looking at revenue, the number of visitors to your site can be an intermediate goal.
We like to measure ourselves against hard metrics, define KPIs and monitor them over time. For this we install Social Media Analytics and coordinate reporting with you.
2. determine target groups
Personas are a good basis for defining your target groups. Think carefully about what makes your target groups tick. Where they are already active online. On desktop or mobile. And how much time they spend doing so. Without this basis, you'll most likely miss the mark.
3. set content types
How do you want to create your content? Do you want to act primarily with text and images or are videos conceivable? Some platforms require moving images. However, the effort is significantly higher.
4. define channels
You should be active where your target groups are most likely to be. Your products and services are crucial for this, as are the age and gender of your customers. Women with purchasing power for fashion and interior design are certainly best found on Instagram. Decision-makers for software products can be found on LinkedIn. Facebook is still strong in the travel sector. And the best way to reach journalists is via Twitter. Everyone takes a look at YouTube. And for hip young people up to the age of about 25, TikTok may be the best way to go.
5. create editorial plan
Each channel has slightly different requirements. The editorial plan helps you to estimate the effort and to plan resources. With two posts per week, you meet the minimum requirements for a professional appearance on average. If these are to be in video format for TikTok, there can be quite a bit of effort and budget required. You also have to make sure that you can always respond quickly to user requests.
Once the social media strategy is in place, we can get started. Profiles need to be set up or optimized. And the first posts have to be created. It won't work overnight. But one thing is certain: with a well thought-out social media marketing strategy, you will produce results.
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"COCO's work was characterized by professional competence and reliability from the very first workshop. With the restructuring of our content, this leads to a better customer journey. The overall results are the perfect basis for us to further develop the content of the website and other online marketing measures."
Monika Lohmaier, Marketing & Communications Fogra Research Institute for Media Technologies
Continue reading in related areas on social media strategy:
Social Media Content
We create your social media content for the social platform that's right for your business. We update continuously. And we're happy to create videos in addition to text and images.
Why is COCO your social media marketing strategy agency?
In addition to successful content on the website, social media channels are also an important medium for reaching the target group. We know our way around Facebook, Instagram, etc. The basis of every successful social media channel is a good, individual social media strategy. This must be tailored precisely to the company or the person represented. Only in this way can a social media strategy be successful.
We are a social media strategy agency. Our focus is on strategy and content development for websites and social media. We develop a custom-fit social media marketing strategy for you. This is individually tailored to your company and aims to achieve the relevant goals for you. No matter on which platform you need our support. On the one hand, we are professionals for the established social media such as Facebook and LinkedIn. But also new platforms like TikTok are part of our range of services. In addition to the precise development of a social media strategy, the implementation is also part of our offer. We will gladly create content for your social media strategy that is adapted to the respective platform.
Write to us or give us a call. Then we'll talk about your perfect social media marketing strategy.
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