You want the lead. Here are the top tips for building your landing page:
1. Simple design
On the landing page, the branding is clearly in the background. Here you lead your users directly to the call-to-action. With clear elements and without flashy design. Except for the button. That can be a bit more gaudy.
2. Main things to the top
The rule that everything important should be in the immediately visible area of the website is considered outdated. Users scroll. But not on landing pages. On landing pages, the user should be able to see what the site is about at first glance.
3. Words with value proposition
Even the headline should clearly put the benefit for the user in front. And use you/you at least 5 times more often than we.
4. Trust building blocks
Use testimonials, show your experience, logos, badgets and impressive numbers.
5. keep forms short
You want the lead, not the whole resume. The fewer form fields you use, the better.
6. Test, test, test
Try different headlines, CTAs, etc. and compare the effect. It's worth it.
If you want to have a landing page created, we'll be happy to assist you.