
Trust remains the cornerstone of B2B communication
A lot has changed in B2B communication in recent years. For a long time, primary customer acquisition was dominated by trade fairs, mailings and customer events. The more personal, the better. No...
You want that lead. Here are the most important tips for building your landing page:
On the landing page, branding is clearly positioned in the background. This is where you lead your users directly to the call-to-action. With clear elements and no flashy design. Except when it comes to the button. Here, you can use something a bit more gaudy.
The rule that everything important should be in the immediately visible area of the website is considered outdated. Users scroll. But not on landing pages. On landing pages, the user should be able to see what the site is about at first glance.
Even the headline should clearly put the benefit for the user up front. Also, use "You" as "We" at least 5 times as often.
Use testimonials, show your experience, logos, badgets and impressive numbers.
You want the lead, not his entire resume. The fewer form fields you use, the better.
Try different headlines, CTAs, etc. and compare the effect. It's worth it.
So if you want to have a landing page created, we will be happy to assist you.
"We commissioned COCO to draft all the texts for three newly established companies. From workshops with our managing directors, over complete copywriting, to coordination with other agencies, all tasks were completed quickly and to the highest quality. We can recommend COCO all around."
We like to write. To the point. Not too much for your users. Not too little for SEO. For all types of content. Once or month by month. Whatever your needs are.
We design your graphic content. In form of icons, photos, graphics. We prefer to take photos ourselves. Or we search and edit suitable images for your communication.
We cooperate with excellent film producers and cameramen. Videos are gaining more and more importance. We produce everything from 3-second films to image films.
Development of the entire website including integration of all content & expansion of the exhibition and login area
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We look forward to hearing from you and will get back to you within 24 hours.
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