Broken Links

What you need to know about Broken Links

Broken links can be a big problem for any website. Not only do they disrupt the user experience and make your website look outdated, but they can also hurt your SEO ranking. It's important to understand what broken links are, where they come from, and how to fix them if you want your website to run smoothly. Let's dive in and explore the topic of broken links in more detail.

What is a Broken Link?

A broken link is an access point that leads nowhere or provides incorrect information. On websites, they usually appear as hyperlinks (text or images) that lead to another page or website that no longer exists. This often happens when content has been moved without updating the link, or when the URL of an external website changes without prior notice. It can also happen when someone enters an incorrect address in the browser bar.

Where do broken links come from?

Broken links have a variety of causes, from internal errors on your own website to external changes beyond your control. Internal errors include typos in URLs, outdated content, deleted pages and files (such as images), and incorrect redirects after page updates. External errors are often caused by new websites with similar addresses replacing old ones, or by web pages being removed from other websites quite simply.

How can I repair my broken links?

Der beste Weg, um fehlerhafte Links zu beheben, ist ein Prozess, der sie identifiziert und dann schnell korrigierend eingreift. Dieser Prozess sollte damit beginnen, dass alle eingehenden und ausgehenden Links regelmäßig auf ihre Korrektheit hin überprüft werden. So kann sichergestellt werden, dass fehlerhafte Links erkannt werden, bevor sie sich zu sehr ausbreiten und sich negativ auf Ihre Suchmaschinenplatzierung auswirken. Darüber hinaus hilft Ihnen ein Überwachungssystem, das alle auf anderen Websites vorgenommenen Änderungen – wie z. B. deren URLs – verfolgt, dabei, potenziellen Problemen zuvorzukommen, bevor sie zu Problemen für Sie werden. Und schließlich ist es wichtig, einen Plan zu haben, damit fehlerhafte Links schnell und effizient behoben werden können, ohne die Benutzererfahrung auf Ihrer Website zu beeinträchtigen. Selbstverständlich können Sie alles das von einer SEO Agentur erledigen lassen.


Broken links can be very damaging to both usability and SEO rankings - but with the right knowledge of what causes them and how to fix them quickly, you can minimize the impact on your website and avoid unnecessary headaches down the line. By being proactive in identifying broken links early, you can ensure that your website stays up to date and running smoothly for all visitors, so you don't have to worry about losing valuable traffic or potential customers due to technical issues beyond your control. Website operators should keep this issue in mind when managing their websites to maintain good SEO rankings and optimize user experience at all times.

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