Content Gap Analysis

Content gap analysis is an important part of any digital marketing strategy. It helps CMOs identify gaps in their content and gives them the opportunity to make changes that will help them reach more potential customers. In this post, you'll learn what content gap analysis is and how you can use it to improve your digital marketing efforts.

What is a content gap analysis?

Content gap analysis is a process that identifies the differences between two sets of content. It allows marketers to compare existing content to that of competitors, as well as to trends in their industry, to determine where their content needs improvement. For example, if competitor A has higher social media engagement than you, or if your website is missing relevant information about a current trend in your industry, you can use content gap analysis to identify those areas and work to close them. With the help of SEO experts, content gap analysis is usually done most successfully.

How does content gap analysis work?

Content gap analysis evaluates various aspects of content on different platforms and channels. These include things like the use of keywords, relevance of topics, quality of text, level of engagement, response rates, etc. Once these elements are identified, they can be compared with those of competitors or with industry trends to determine where there are gaps in your own content that need to be addressed.

The advantages of content gap analysis

Content gap analysis provides marketers with valuable insights into how their current content compares to other brands or trends in their industry. By identifying these gaps and filling them with targeted adjustments or new content, marketers can increase customer engagement and response rates, which ultimately leads to higher sales and profits for the company. In addition, marketers can stay ahead of the competition by knowing what topics are trending in their industry so they can create timely posts that address those trends before others do.


Content gap analysis plays an important role in any digital marketing strategy by helping CMOs identify where their current strategies are deficient compared to competitors or industry trends. By addressing these gaps through targeted changes or new content developed specifically to address these issues or knowledge/awareness gaps in the marketplace, CMOs can ensure their brand remains competitive and up to date with current customer needs - ultimately leading to greater customer satisfaction and increased revenue for the company overall. If you're looking for ways to improve your digital marketing this year, a thorough audit using content gap analysis should be at the top of your list!

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