Keyword cannibalization

Keyword cannibalization is when a website contains two or more pages that target the same keyword. This is a common SEO problem that can negatively impact your search rankings if not addressed properly. In this article, we'll explain what keyword cannibalization is, how it affects your SEO efforts, and what you can do to prevent it.

What is keyword cannibalization?

Keyword cannibalization occurs when multiple pages on the same website compete for the same keyword phrases in search engine rankings. This causes confusion among search engines as to which page should rank higher for the targeted keywords. The result is that none of the pages get the traffic they deserve because each page is competing against itself and not against other websites.

How does keyword cannibalization affect your SEO?

Keyword cannibalization can lead to several problems that can hurt your SEO efforts. First, because there are multiple pages competing with each other, they are all likely to rank lower in search engine results than if there was only one page targeting a specific keyword phrase. This means less organic traffic to your site overall and fewer leads and sales resulting from your content marketing efforts. In addition, it can be difficult for Google to decide which page to display at the top of the search engine results pages (SERPs) when many pages are competing for the same term. This could result in some of your content being buried on page five or six, where few people ever go. Finally, multiple pages with the same keywords can cause confusion for customers looking for specific information on your site - they move from page to page to find what they need without success because none of the pages contain all the information they're looking for.

What can you do to prevent keyword cannibalization?

The best way to prevent keyword cannibalization is to use an effective SEO content strategy that includes careful research of relevant keywords and related topics before writing copy or creating new web pages. Also, use different combinations of long-tail keywords - words or phrases that contain three or more words - in your content so that each page has its own identity when it comes to SEO. This way, you make sure that each page is associated with its own term so that search engines don't get confused about which page should show up first in the SERPs! Finally, make sure that any content you create adds value that is different from what is already on your site. This way, you'll avoid repeating yourself and confusing both customers and search engines!


The consequences of keyword cannibalization can be severe if left unchecked. However, with proper planning and researching relevant keywords before creating new web pages or writing copy, you can easily avoid this problem. By using different combinations of long-tail keywords in your content and ensuring that each post adds something new and valuable to your existing work, you can optimize both customer experience and online visibility without worrying about overlapping terms getting in the way! CMOs should be on the lookout for potential signs of keyword cannibalization, such as low click-through rates (CTR) or high bounce rates (users who quickly bounce after visiting a page), so they can quickly take action if needed! This way, they can ensure that their sites remain competitive in terms of both organic visibility and customer satisfaction. You can be even more sure if you involve an SEO agency like the one from Munich.

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