Nofollow attribute

The nofollow attribute is a useful tool for CMOs who want to optimize their SEO strategy. With this attribute, you can control which links are followed and indexed by search engine crawlers. This gives you the opportunity to make your website as efficient and effective as possible. Below you'll learn what a nofollow attribute is and how it can help you achieve your SEO goals.

What is Nofollow?

Nofollow is an HTML tag (rel="nofollow") that instructs search engines not to include links that point to another page or website in the ranking of the linking page or website. The purpose of this tag is to reduce the risk of spam or low-quality content that is not beneficial to the user. Also, websites with a larger number of outbound links tend to rank lower, so this tag helps pages stay more relevant and focus on high-quality content.

When should you use it?

The most important thing is that all outbound links are relevant and helpful to the users visiting your website. If the link does not provide value, it should be marked as "nofollow". This will ensure that search engines do not take it as a vote of confidence for the page or website in question, which could negatively impact your rankings if too many low-quality websites are linking from you. Also, if you link to an external source that requires payment or registration before accessing the content, you should use the nofollow tag, as these links cannot be considered "natural" by search engines.

Another important use case for nofollow is when you link to your own pages within your domain - in this case, using rel="nofollow" prevents search engines from counting internal links multiple times while preventing them from being indexed unnecessarily. This can help keep page authority consistent within your domain and improve overall visibility in organic search, as only relevant pages are indexed by search engines like Google.


In summary, using nofollow attributes can be beneficial for both SEO purposes and user experience; whichever makes more sense, you should use it to get the best results from your SEO efforts. By ensuring that only high-quality content on your website remains visible, you can achieve higher rankings while providing a better experience for your website visitors - which ultimately translates into greater success for your business! With a few simple steps, you can ensure that all outbound links associated with your website are properly optimized so that they improve your website's performance in organic search, not detract from it! Need help from SEO professionals? Luckily, there is SEO Agentur München, for example.

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