Organic traffic

Organic traffic is the term used to describe how many people visit a website or a specific web page without clicking on an ad. It's an important metric for understanding the success of your online presence because it tells you whether people discovered your content naturally, such as through search engines or social media. In this post, you'll learn what organic traffic is and why it should matter to CMOs.

What is organic traffic?

Organic traffic refers to visits that come from external sources such as search engines (Google, Bing, etc.) and social media platforms (Twitter, Facebook, etc.). This type of traffic consists of visitors who discover your website naturally, instead of clicking on ads or sponsored links. The quality of organic traffic you receive depends on how well you optimize your website for search engine results and how much effort you put into creating content that appeals to potential customers.

What are the benefits of organic traffic?

Organischer Traffic hat mehrere Vorteile für CMOs. Erstens gibt er Ihnen Aufschluss darüber, wie Menschen Ihre Website entdecken und welche Kanäle sie dafür nutzen. Wenn der größte Teil des organischen Traffics von SEO-optimierten Inhalten stammt, ist dies ein Zeichen dafür, dass Ihre SEO Maßnahmen gut funktionieren und dass Sie so weitermachen sollten wie bisher. Wenn hingegen die meisten Besucher von Social-Media-Plattformen wie Twitter oder Facebook kommen, dann ist es vielleicht an der Zeit, mehr in diese Kanäle zu investieren, um die Sichtbarkeit zu erhöhen.

Second, organic traffic can provide valuable insights into customer behavior. By tracking where visitors come from and what pages they stay on once they arrive on your site, you can gain valuable insights into who they are and what they're looking for. Based on these insights, you can adjust your marketing efforts accordingly to increase conversion rates and ROI.


Organic traffic is an important metric for CMOs because it provides valuable insights into customer behavior and helps verify the effectiveness of current marketing strategies. The quality of organic traffic you receive depends on how well your site is optimized for search engine results and how much effort you put into creating engaging content that resonates with potential customers. Ultimately, focusing on organic traffic helps ensure maximum visibility online while gaining valuable insights into customer preferences that can be used to tailor future marketing campaigns accordingly.

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