Organic traffic

Organic traffic is the term used to describe how many people visit a website or a specific web page without clicking on an ad. It's an important metric for understanding the success of your online presence because it tells you whether people discovered your content naturally, such as through search engines or social media. In this post, you'll learn what organic traffic is and why it should matter to CMOs.

What is organic traffic?

Organic traffic refers to visits that come from external sources such as search engines (Google, Bing, etc.) and social media platforms (Twitter, Facebook, etc.). This type of traffic consists of visitors who discover your website naturally, instead of clicking on ads or sponsored links. The quality of organic traffic you receive depends on how well you optimize your website for search engine results and how much effort you put into creating content that appeals to potential customers.

What are the benefits of organic traffic?

Organic traffic has several advantages for CMOs. First, it tells you how people discover your website and which channels they use to do so. If most of the organic traffic comes from SEO-optimized content, this is a sign that your SEO measures are working well and that you should continue as before. If, on the other hand, most of your visitors come from social media platforms like Twitter or Facebook, then maybe it's time to invest more in these channels to increase visibility.

Second, organic traffic can provide valuable insights into customer behavior. By tracking where visitors come from and what pages they stay on once they arrive on your site, you can gain valuable insights into who they are and what they're looking for. Based on these insights, you can adjust your marketing efforts accordingly to increase conversion rates and ROI.


Organic traffic is an important metric for CMOs because it provides valuable insights into customer behavior and helps verify the effectiveness of current marketing strategies. The quality of organic traffic you receive depends on how well your site is optimized for search engine results and how much effort you put into creating engaging content that resonates with potential customers. Ultimately, focusing on organic traffic helps ensure maximum visibility online while gaining valuable insights into customer preferences that can be used to tailor future marketing campaigns accordingly.

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