Every company wants to rank high in the search engine results pages (SERP). This is one of the most important strategies to attract more visitors and increase sales. But what does it take to achieve a high ranking? When CMOs understand how ranking works, they can make better decisions when it comes to optimizing their website for search engines. Let's take a look at what CMOs need to know about ranking.

What is ranking?

Ranking is the process of determining where your website appears in the SERP based on the relevance of its content. A combination of factors such as keywords, backlinks, and other SEO elements are evaluated by search engines to determine which websites should be ranked higher than others. The higher your website is ranked, the more visibility you get and the more likely people are to visit your website.

How does the ranking work?

The exact algorithms used by search engines are not publicly known, but there are several factors that influence the ranking. If your website contains keywords that match those searched for by users, you have a better chance of appearing higher in the rankings. Backlinks from other reputable websites also increase rankings as they demonstrate authority and trustworthiness. In addition, content quality and engagement can also affect rankings: If your content is relevant and engages readers, it has a better chance of showing up in search results.


Ranking plays an important role in a company's online success. Understanding how ranking works can give CMOs an advantage when it comes to optimizing their websites for search engine results pages (SERPs). By using effective SEO techniques such as keyword research and backlink building, as well as creating high-quality content that engages readers, companies can maximize their chances of ranking higher in SERPs and increase their visibility online. In short, good SEO practices can lead to more traffic and higher revenue - and that means everyone wins! What's more, a proper SEO strategy requires experience. If necessary, get support from an SEO agency to rank optimally.

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