How does an influencer marketing agency work?

Influencer marketing has taken the social media world by storm in recent years. It's now already a $2 billion industry! Countless social media users around the world make a living from paid posts and collaborative marketing campaigns. This requires an influential marketing agency. This agency can advise companies on strategic planning and implementation. As Content marketing agency we have summarized everything you need to know about influencer marketing below.

Why Influencer Marketing? 

Those who have built up a large and dedicated community on social platforms such as Instagram or TikTok are known as "influencers". Because of their lifestyle, hobbies or clothing, they have many loyal followers among their followers. They are supported and great value is placed on their opinion. Thus, among other things, it is possible for influencers to influence the purchasing decisions of their followers. In their photos, videos or stories, they talk about experiences and adventures.

The variety of social media communities and influencers is limitless. Thus, there is an opportunity for every company to use influencer marketing. The presence of influencers gives companies the opportunity to market their products to their target audience. Even a short video post in the story of a great influencer can provide for many new followers. Not to mention for many new customers. This opens up tremendous opportunities for targeted audience engagement. COCO as an influencer marketing agency, supports your company in the planning and implementation of needs-based influencer marketing campaigns.

How do we choose the right influencer as an influencer marketing agency? 

An influencer marketing agency will help you choose the best influencers for your brand. Any user who has built a significant reach on one or more social networks can have a great influence on their audience. This leads to good product and brand marketing leads. There is no strict criteria to define an influencer - Often companies request influencers just because they have a reach of several thousand followers. Influencer marketing agencies can help in selecting the right influencers. In doing so, we ask ourselves the following questions to ensure that the right influencers are approached for cooperation.

• Is the influencer's community compatible with the target audience?

• Are the followers real followers or bought bots?

• Do the influencers' followers offer enough potential to increase the company's sales?

• How well known is the influencer already and what costs should one expect?

Our 5 steps as an influencer marketing agency 

Step 1:

A successful influencer campaign requires extensive preparation: First, we define your campaign goal together. This will be tailored to your wishes. In doing so, we consider the ideal implementation for your company and what your brand stands for. Us as Instagram marketing agencyIt is important to stay true to your company philosophy. Thus, the target group can also be precisely defined.

Step 2:

Based on this, we then develop the optimal strategy to achieve your goals in practice. Which platform is the most suitable? Can we expand our target group? We are not only in contact with influencers on Instagram. Also as TikTok Marketing Agency we have already been able to successfully prove ourselves.

Step 3:

We will then send you a list of suitable influencers. We will then contact your favorites. This way we can start working together as soon as possible. 

Step 4:

As soon as we receive the first commitments, we get straight to work. So that the influencers can best represent your goals, we create a briefing for them including instructions, do's and don'ts. If the influencers agree with the work steps, we can have the so-called influencer contract signed.

Step 5:

Towards the end of the campaign, you will receive a detailed report and we will work out the next steps together. We accompany you through the entire process of influencer marketing.

Forms of cooperation in influencer marketing

There are many different formats and forms of cooperation in influencer marketing. The following examples are intended to provide an insight into this diversity. Basically, there is no limit to the creativity of combinations and other forms in influencer marketing. Here are a few common forms of cooperation:

Image article and video

Content is created around the product with predefined hashtags, mentions, and a link to the product. The image or video can be designed to match the influencer's corresponding content, apart from the company's instructions. The important thing is that the influencer stays true to their content and style and markets the product authentically.

Stories

Content is shared with the community via short video clips. Stickers can be inserted into stories to click on or link to other profiles or websites. Although these are only available for 24 hours, they are also very effective and much less expensive than a picture post. 

Unboxing

Products are unpacked and evaluated in front of a running camera. Here, the influencer is sent a package of your product, which he should positively communicate to his followers. These so-called "unboxings" are uploaded via stories or as a longer video via the reel function of Instagram.

Raffle

With each form of publication, a raffle can also be integrated. Here, the influencer makes the product available as a raffle and sweepstakes.

Discount codes

Here, discount codes are placed by influencers on their channels. This optimizes sales for each influencer and in parallel provides additional new customers for your company.

In the end, it's clear that the right strategy is the cornerstone of a successful influencer marketing campaign. Choosing the right influencers is crucial. After all, they are more than just a media brand for their communities. Influencers are idols, role models and opinion leaders. They interact with their followers via comments or likes. 

Influencer marketing can be very effective for a company's brand and image in the short term. Product sales and social media followers are the most common goals in influencer marketing.

You also want to profit from the trend of influencer marketing, but don't know how? We are happy to help you!