There are infinite variations of customer journeys and sales funnels targeting them. Some of them have a lot of steps. In several hundred workshops, we have made the experience that simplification leads to more clarity and is easier to apply. Depending on the number of customer types or personas, this still leaves more than enough content to create.
Therefore, we distinguish only three phases in the sales funnel for your website: COLD, WARM and HOT. In each phase, we want to pick up your customers online. With the right answers to the respective questions, we attract your customers to the website and thus to your products.
In this first phase, your customer has a need. But he does not yet know how to solve it. His questions are very general. What helps with ...? Who knows a solution for ...?
Now your customer knows which products could basically be a solution to his problem. He asks himself: What is the difference between ...? How does ... work?
Your customer has decided on a particular solution. Now it's just a matter of deciding where or from which provider to buy it. Where can I get ...? Does anyone have experience with ...?
Each stage requires different answers and different content on your website. We help you to create them. This way we make sure that your products are found by potential customers.