Trust remains the cornerstone of B2B communication
A lot has changed in B2B communication in recent years. For a long time, primary customer acquisition was dominated by trade fairs, mailings and customer events. The more personal, the better. No...
Will our customers find us online?
The goal of inbound marketing is for customers to find the company on their own. Active advertising of products and services is then no longer necessary. Content marketing is the way to ensure exactly that online. As an inbound marketing agency, we make sure that your customers find you.
What is the best method in inbound marketing?
Your customers have needs. You develop the right products and services for these needs. Maybe they are even better than your customers expect. They inspire.
Ideally, word gets around on its own. Your customers love your products. They tell their friends, acquaintances and business colleagues. They then come to your store or website. And buy. If you can do that, you won't need any other marketing or sales. So the best method for inbound marketing is outstanding products.
If this word-of-mouth isn't fast enough for you, or you operate in a highly competitive environment (and honestly, what business isn't these days?), you'll also need the second-best method in inbound marketing. As an inbound marketing agency, we recommend the following for this Content marketing.
With content marketing, you address all those potential customers who have not yet been in contact with one of your satisfied customers. But they are already looking for a suitable solution to their need. And they can find the answers to their questions on your website. In the text. And in your products.
"COCO's work was characterized by professional competence and reliability from the very first workshop. With the restructuring of our content, this leads to a better customer journey. The overall results are the perfect basis for us to further develop the content of the website and other online marketing measures."
Monika Lohmaier, Marketing & Communications Fogra Research Institute for Media Technologies
The 3 steps in inbound marketing
There are infinite variations of customer journeys and sales funnels targeting them. Some of them have a lot of steps. In several hundred workshops, we have made the experience that simplification leads to more clarity and is easier to apply. Depending on the number of customer types or personas, this still leaves more than enough content to create.
Therefore, we distinguish only three phases in the sales funnel for your website: COLD, WARM and HOT. In each phase, we want to pick up your customers online. With the right answers to the respective questions, we attract your customers to the website and thus to your products.
1. COLD
In this first phase, your customer has a need. But he does not yet know how to solve it. His questions are very general. What helps with ...? Who knows a solution for ...?
2. WARM
Now your customer knows which products could basically be a solution to his problem. He asks himself: What is the difference between ...? How does ... work?
3. HOT
Your customer has decided on a particular solution. Now it's just a matter of deciding where or from which provider he will buy it. Where can I get ...? Does anyone have experience with ...?
Each stage requires different answers and different content on your website. We help you to create them. This way we make sure that your products are found by potential customers.
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Our results speak for themselves
The results of our content-based work will help you succeed in inbound marketing. The first step is an increase in visibility in Google, better placement of your keywords, collection of valuable backlinks and social shares, and increased traffic to your websites. The immediate result is higher brand awareness and an increase in your leads.
Content marketing for three startups
Development of all website content incl. SEO for three newly founded startups.
RE8, VIV and NYM as new competence leaders in the real estate market
Why is COCO your inbound marketing agency?
Inbound marketing is about delivering interesting and helpful content to users. As an inbound marketing agency, content is our specialty. We support you in optimizing your website and other channels for good inbound marketing.For this purpose, relevant KPIs are defined in the first step. This enables subsequent measurement of the success of the measures. We create these in close cooperation with you. Of course, tailored to your individual requirements and wishes. In addition to planning your inbound marketing activities, we are also happy to implement them for you. Based on the previously developed strategy, we create suitable content for your channels. Whether social media, website or newsletter content. We are your optimal contact. Afterwards, we advise you on ongoing measures. Because online marketing is dynamic and requires constant attention.We are a content and inbound marketing agency in Munich. Our range of services extends from social media to newsletters to website content. For these and many other areas, we create an individual strategy for your inbound marketing. If you need support with content creation for your different channels, we are your contact. Give us a call and we'll chat about the perfect strategy to achieve your KPI.Translated with www.DeepL.com/Translator (free version)
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You want customers to actively seek them out?
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