Is Olaf Scholz a trustworthy politician?
Having already visited the websites of Armin Laschet and Annelena Baerbock with my method of Trust Building Kit Politics I would like to take the third candidate for chancellor, Olaf Scholz of the SPD, as my last example for the time being. its website occupy. With him, too, I assume that a SEO Content Agency behind the content of the website. Of course, one wonders why the SPD is still putting forward a candidate for chancellor at all. But this much is clear: if it didn't formulate the claim, the chance of getting out of the poll low would be even smaller. And courting the trust of potential voters is a very crucial foundation in any case. So let's take a look at how Olaf Scholz goes about this on his website, and see whether a SEO Strategy is set.
First on the subject voter orientation. The aim here is to see whether the candidate for the chancellorship of the Federal Republic of Germany has formed an opinion on the issues that really interest people. From all the surveys, the five key issues emerge in slightly different orders: Corona, climate, social issues, integration, education.
Social issues are, of course, the DNA of the SPD and are directly present on the homepage. Fits. On the "My goals" subpage, the main points are climate protection, mobility, digitization and healthcare. In addition, two teasers are supplemented with content on respect and Europe. In addition to the social, the two most important current topics Corona in health care and climate are thus well represented. The complex of foreigners and integration is surprisingly only marginally featured under the heading Respect and with a photo of shaking hands with a fruit vendor presumably of Turkish origin. A clear positioning on this important topic is missing. And the topic of education does not appear either. Therefore, for me, it partially misses the voter in terms of content. For this area there are 12 out of 20 possible trust points.
Next, I look at the area Aura for which there are also 20 points to be awarded. How does Olaf Scholz appear in the most important factors that influence his aura?
So the SPD has style, that's no question. The combination of the SPD red with the black and white photo right at the beginning looks very cool. In addition, a big statement is placed, which brings Olaf Scholz and his thinking succinctly and precisely to the point. Therefore for the Brand full 4 points.
The site has good texts, nice photos, gets to the point quickly and is very easy for everyone to overlook. Therefore, there is for the Clarity also 4 points.
To the point Resoluteness there is the sentence "I FIGHT FOR THIS WITH LIFE AND SOUL, WITH HEART AND MIND" right on the start page. Wow, someone wants to know. Directly below that comes the paragraph "I want to do this" with a list of items that Olaf Scholz wants to tackle. I'm inclined to award more than the available 4 points. Maybe an extra point for special decisiveness in view of the hopeless situation. But no, it remains with the available maximum 4 Trust points for this aspect.
Which brings us to the Innovation have arrived. Based on the content of his website, do I trust Olaf Scholz to pick up on new developments and provide new impetus? The aim is to build "the most modern and climate-friendly mobility system in Europe." "We also want to be top in semiconductor manufacturing, for example, in artificial intelligence or quantum computing," and there is even talk of a "gigabit society." None of this sounds bad. And the "potential of digitization for improving diagnoses" is also to be exploited. A whole range of fields of innovation are addressed here, stimulating the imagination as to what might be achieved. Here, too, therefore 4 Trust points.
At the Durability there is nothing to criticize. Even the "break" in his curriculum vitae with his work as a lawyer in the nineties does not detract from this. Olaf Scholz's path from the Jusos to vice chancellor is in line and therefore gets 4 points.
In the third area, with a total of 20 possible points, I look at the Competence with the two focal points Experience and Passion an. I have not included specialist knowledge and process knowledge, since many politicians do a good job without any specialist knowledge, and it is not a prerequisite to have certain knowledge. Experience is clearly a big plus for Olaf Scholz. SPD Secretary General, Federal Minister of Labor and Social Affairs, First Mayor of Hamburg, Vice Chancellor and Finance Minister with international contacts. More is hardly possible. Olaf Scholz sometimes comes across as a bit brittle to people who don't come from northern Germany. But it's a completely different story on the website. I want .... I fight .... I am committed to it .... I drive forward energetically .... Passion is directly perceptible here. Overall for this area therefore the full 20 trust points.
Results have great charisma. If someone has achieved something, this is projected into the future by the readers and here potential voters and thus generates trust. There's a lot to be found on the website. "I further developed the instrument of short-time work." As mayor of Hamburg, "advance important goals. For example, fee-free daycare centers and all-day schools nationwide. And I drove housing construction forward early and energetically." Something becomes tangible there. Olaf Scholz is obviously someone who not only knows what he wants in theory, but can prove on the basis of his results that he is also committed to it and achieves something. 10 points.
For the Integrity the first thing is to understand Olaf Scholz's values and driving forces. I read about respect, the future and Europe. The photos in particular convey very well how these values can be experienced by Olaf Scholz in his personal and political everyday life. This not only comes across as likeable, but also as having integrity. Small minus: I can't find anything about Europe or Olaf Scholz's work in the European context. If this is one of his main motives, a photo with Macron or in the circle of European finance ministers would not be bad. Therefore 13 out of 15 possible points.
In the assessment of the Personality is about an ideal of a mixture of 2/3 authority and 1/3 innovator. With full points for innovativeness on the one hand and positive decisiveness on the other (with very well matching photos), there are for this area Full 15 points.
In summary: The website is a positive surprise. Olaf Scholz comes across as trustworthy and receives 90 out of 100 possible trust points. In his electoral district of Potsdam/Potsdam Mittelmark II/Teltow-Fläming II, there will be a direct showdown with Annalena Baerbock. I predict that Olaf Scholz will definitely do better than his party here. Otherwise, it remains to be seen what the outcome will be.