Klaus Eck explains how to deal with social media, what to look out for when blogging and what content tips he has for doctors, lawyers, consultants and entrepreneurs.
The entire interview can be heard in the Podcast (also on Spotify, Apple Podcasts, Google Podcasts)
"The first thing we do ... with new clients is to look, who is this actually?" "Silence is not gold, but silver." "If I want to be found online with my competences, I have to do something about it." "Online I have to do much more to get noticed than offline." "It's also about going where my customers are, XING, LinkedIn, facebook, Instagram." "I have to attract people like a magnet." "It's about providing value content and getting into communication through that." "A video post where I see the real person, the CEO, is more credible." "A managing director is not expected to be on social media every day." "Especially in times of crisis, it is important to show humanity and establish closeness." "Critical customers tend to attack the company, not the people." "If I get bad reviews as a doctor, I can focus on transparency and credibility." "I don't have to respond to every nonsense - that's not expected of a CEO either." "You have to make it easy for customers. If they are happy, they should let it out." "XING or LinkedIn? LinkedIn." "facebook or Instagram? Instagram." "Quality goes before quantity on the blog." "Man is a non-word that creates distance." "Passion is shown ... in the passion for details." "Many brand companies forget where they come from." "Medium-sized companies in particular are great. That's where you see the passion of the founders." "Personal branding means shining through themes." "Many companies don't think about what customers are actually interested in." "If a doctor publishes 3-4 articles a year on his website, that's enough." "Video is becoming even more important." "Audio and voice can trigger a lot in people as a supplement."