We are your new online marketing agency in Munich.

In marketing, there is always the question of how best to use your budget. This also applies to Online Marketing Agencys.
Certain target groups are indeed best reached offline. But there aren't many. Online marketing almost always wins. And when things need to move quickly, paid can make sense. In the long run, organic is always more effective.
As an online marketing agency in Munich with 25 years experience we have a clear focus on content marketing and SEO. Because that's how you use your budget most wisely.

Martin Bauer Managing Director of COCO

Martin Bauer, Managing Director
+49 89 45099350

Online marketing is on the rise

In recent years, the Internet has prevailed over print media. Almost everyone owns a computer or smartphone, which can be used to constantly access online content. As a result, people's buying behavior is shifting more and more to the online realm. Amazon, Otto and Zalando account for a not inconsiderable share of industry sales in their respective sectors.

But with the overabundance of websites and online stores, how do you manage to bring buyers to your own site? This is where your online marketing agency comes into play. Because there are numerous, interlocking measures to generate more attention through online marketing. What is needed is comprehensive know-how in digital marketing as well as a high affinity for all areas of the Internet. This includes not only search engine optimization (SEO) to generate clicks on Google. Social media marketing with its numerous platforms and possibilities is also gaining in importance.

What does this mean to you?
You can't do without online marketing. Numerous possibilities and creative solutions are waiting to be tried out. There is a perfect online and content strategy for every company. All you are missing is the right online marketing agency.

Our results speak for themselves

The results of our content-based work will help you achieve your marketing and sales goals. The first step is the increase in visibility in Google, the better ranking of your keywords, the collection of valuable backlinks and social shares, and the increased traffic to your websites. The immediate result is higher brand awareness and an increase in your leads.

Why is content marketing the most effective form for our online marketing agency from Munich?

You're probably familiar with the statement: Every second euro in marketing is wasted, but unfortunately you don't know which one. This is true for offline marketing in any case. The wastage here is enormous. If it succeeds here that each second euro is invested purposefully, that is already prima. But it is still very unsatisfactory.

So the solution to this problem is Online Marketing. Here, a basic distinction is made between Paid Marketing, i.e. all types of ads on Google, Facebook or other portals, and organic growth. Online marketing ads were the most effective form of advertising for a long period of time. After all, you only pay for the click of someone who directly searched for what you offer. Ingenious, actually. It's just too bad that Google has increasingly exploited its de facto monopoly position over the years. With click prices of several euros, it becomes increasingly difficult to speak of effectiveness. Wir haben Kunden, die zehn Euro und mehr pro Klick bezahlen. Pro Klick! Nicht pro neuem Kunden. Eigentlich verrückt.

So what can you do?

We as an online marketing agency recommend the use of Content marketing in a combination of SEO, website content and, depending on the target group, appropriate social media content. Why?

With the right online marketing content, you attract your customers. Precisely. You invest once in the design of content for each phase of the customer journey of your customer groups and in the optimal design for organic search in Google. This way, you rank for the same high-reach keywords that your target group is searching for. The big difference to paid marketing: you don't pay a cent for the click on your listing. And this is very sustainable and long-term.

Sure: You should also allocate a long-term monthly budget for SEO and content marketing. Google changes its algorithm from time to time, which requires adjustments on your side. And new competitors can take the conquered place from you. But these measures are many times cheaper and therefore more effective than any other form of online marketing.

This can be measured. We love to accompany our measures with KPIs. So you can quickly see what the effort brings.

Get to know

Martin Bauer - Managing Director COCO Content Marketing Agency Munich

Martin Bauer
Managing Director
+49 89 45099350
mbauer@coco-new-media.de

30 minute online meeting

Our methods
Your project
Non-binding offer

reference for coco new media itd veronika wrba

"Working with COCO is fun and brings significant improvements. Their innovative suggestions were a milestone for our online communications. I was impressed with how deeply they dug into our B2B market and the needs of our customers."

Veronika Wrba, Marketing Manager at ITD

The first step is always to optimize your content on the website. For this we create content for your sales funnel as well as content for journalists. This has the purpose of providing valuable backlinks. This is also a sustainable way to increase your effectiveness in online marketing.

seo strategy link magnets

Experience as an online marketing agency working with companies from numerous industries

Technical terms and methods from online marketing

Online marketing offers numerous possibilities. Depending on the business model and company structure, different measures are suitable for improving the reach. We would like to present some of the methods that we offer as an online marketing agency in the following.

Online marketing

The Online Marketing is the umbrella term for all measures that companies take on the web to reach their target audience. It includes methods such as SEO, social media marketing and online PR.

The starting point for all online marketing activities is the company's website. It is the central online medium. As a rule, the goal of online marketing is to achieve a high number of visitors to the website.

Afterwards, visitors should stay on the site as long as possible and, in the best case, become customers. Therefore, it is important that all online marketing measures are coordinated and coherent. The basis for this is a professional appearance and interesting content.

For a coherent and authentic appearance, we as an online marketing agency develop a suitable strategy for you.

Content marketing

Content marketing is all about content. Content for the website, for the company blog, for social media and PR. That is why good content marketing forms the basis of a successful online marketing strategy.

Images and videos are important as eye-catchers. Because on the Internet, it’s often who comes first to the eye. This is especially true for social media. Users are bombarded with colourful, flashy and bouncy content. This makes it all the more important in online marketing to stand out from this crowd. The first impression is also relevant on the website. He decides whether the user stays or leaves.

However, the eye-catcher is only the first step. Afterwards, the user expects added value. Professional and appropriate content must be provided. On the website, they can convince the visitor and provide him with the information he is looking for. In social media, users can interact directly with the company’s account to increase reach.

Website

The website is the heart of the online marketing strategy. A visually and content-wise well-designed website is a prerequisite for the functioning of all other online marketing components.

The aim of most online marketing activities is to get the target audience to the website. Afterwards, good, authentic content has to convince the visitor to stay. Subsequently, users are to be persuaded by high-quality content from companies and their business model.

At the end of a visit to the website is ideally a sale or at least a contact by the visitor.

Search Engine Marketing

The search engine optimization (SEO) is the most important tool in online marketing. The goal of this measure is to appear as present as possible in the popular search engines.

Placement in search engines is the most important way to get visitors to your website. In order to keep them there afterwards, appropriate content must be provided through good content marketing.

Search engine optimization, on the other hand, uses the search engine algorithm to be as present as possible in the organic search results. Thus, it is fundamentally different from search engine advertising (SEA). This uses paid ads to be displayed preferentially on Google and other search engines.

Online PR

The goal of Online PR is to gain sustainable backlinks. These ensure that the search engine classifies the corresponding page as particularly valuable.

Online PR is an important tool for search engine optimization. It provides additional visitors to the company’s website.

An online marketing agency can help you promote your brand. We promote your brand on the web and make sure you are found.

Social Media Marketing

In Social Media Marketing, creativity and perseverance are required above all. Regular presence and exciting content are prerequisites for a successful social media channel.

A presence on social media is a good addition to the website. Here users can be addressed directly. It is also possible to present the company in an authentic and entertaining way.

There are different types of social media content.

  1. Entertainment
  2. Inspiration
  3. Knowledge transfer

Depending on the target audience, the social media strategy focuses on one or more of these topics.

As an online marketing agency, we support you in the development of a suitable social media strategy and then gladly implement it for you.

E-Mail- and Newsletter Marketing

Successful email marketing is one of the most effective methods in online marketing.

A strong newsletter marketing strategy is important here. Blog posts, landing pages and compelling content are used to build up an email list. The mailing includes clickable subject lines and meaningful texts. They convince subscribers to open your messages and click on your calls for action.

Newsletter marketing is an important way to stay in touch with existing customers. In this way, interested parties are regularly informed about current offers.

Success measurement

The measurement of success of an online marketing campaign is an important part of the strategy. Before implementing an online marketing strategy, key KPIs are defined. These key figures can then be used to evaluate how effective the measures taken are. In this way, the strategy can be fine-tuned again and again.

There are numerous tools to measure the success of different actions as an online marketing agency.

  1. SEO: Semrush and Sistrix are examples of tools that provide KPIs for search engine optimization. Here, for example, search engine rankings can be viewed.
  2. Social Media: Fanpage Karma is a comprehensive tool for planning a social media marketing strategy. The collection of user numbers and click and liking rates is also part of the offer.
  3. Website: Google Analytics is a powerful online marketing tool for collecting user data on your website. It enables accurate tracking and detailed evaluation of website visitors.
  4. Market research: Appinio allows you to create targeted surveys. These are displayed directly to the visitors of a website as a push message. In this way, the opinions of customers and prospective customers can be obtained quickly and easily.
itd logo - seo consulting munich

Multilingual website for ITD

Development of the entire website including integration of all content & expansion of the exhibition and login area

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Why is COCO your online marketing agency from Munich?

Online marketing is more relevant today than ever before. That's why our online marketing agency in Munich specializes in creating high-quality content in the online marketing sector - and has been doing so for 25 years. Whether you need content for your website, for social media or for newsletter campaigns, COCO is there for you throughout Germany. Our wide range of services in the field of content and online marketing allows us to respond precisely to your company and your individual wishes.

We support you in reaching your online marketing milestones. Depending on the goals you are pursuing, we develop an online marketing strategy that fits you perfectly. This way, we ensure that you reach your goal quickly and safely. Whether it's stronger brand awareness, better click-through rates or more social media followers.

Contact us and we'll talk about your perfect online marketing strategy.

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