Why you need a good SEO agency for online marketing
As online marketing agency we are always confronted with two main tasks: 1. attract more users to the website and 2. increase conversions on the website or landing pages. An essential question here is which focus we set in online marketing. Good SEO work always proves to be a prerequisite for all online marketing activities.
Basis: Improve SEO for Google Ranking Optimization
Today, SEO should actually be called GO. Essentially, it is no longer about Search Engine Optimization, but about Google Optimization. Google is the absolute dominant search engine. Only for the Chinese market is the alternative Baidu still important to consider.
The primary task of search engine optimization / SEO is to ensure that the Google ranking is optimized. So if we want to improve the SEO performance of a website, the first thing we look at is the technical conditions on the website. Are there errors in the code? Is the load time okay? Are redirects created correctly? Can Google crawl all pages easily? Are desccriptions, titles and the use of headings correct?
Once this is done, the next step is to find out what users are actually looking for. Keywords and W-questions are analyzed. This is where the task of a good SEO agency begins. The best tool (we mainly use SEM Rush) is of little use if the SEO expert does not know which terms are best to use for the evaluations in the tool. A deep understanding of the interests of users and potential customers and thus of the relevant market is essential.
Frequently used methods at this point are personas and the analysis of the customer journey. We still add our own methods here, especially in the B2B area.
The individual pages are then equipped with the correct use of the relevant keywords and search combinations. As a result, the pages already rank satisfactorily, depending on the competitive environment. The more competitors strive for optimization for Google, the more effort must subsequently be invested in the acquisition of high-quality backlinks.
Primary result: Onpage optimization for search engines leads to more traffic
The first result of all these SEO actions is the increase of traffic on your website.
A good SEO agency (yes, that's the word combination this blog post was optimized for), will not make you unrealistic promises here. It may well be that your website already ranks well after a few days. But then you or your website are probably in an environment without much competition. In addition, your site has already achieved a high authority through valuable backlinks. Good for you.
Realistically, however, it can take up to 6 months until your website ranks well for the most important keywords with high search volume. This will probably require more than one page on the topic. You want to be perceived as an expert. This expert should get in touch with you more often on this important topic.
But one thing is clear: with the right measures, your relevant traffic can increase significantly.
Side effect: Keyword optimization for your content marketing plan
You've probably already noticed it or it was clear to you: good content on your website is oriented towards the needs of your users. Sure: you can't leave your brand out of it. But more about that in another place.
Good content (=content for the interests of your users) works equally well on Google and on your website. On the one hand, it ensures that your website is found (=traffic) and, on the other hand, that your users feel that their needs are being addressed competently. This is how users become leads or customers. Your conversions on the website increase.
Therefore, use keywords and questions of your users for your content marketing plan consciously and with strategic planning. You should not rely solely on the evaluations of your SEO tool. Instead, think about the context in which your potential customers could still search. For example, the combination of search terms with application and industry relevance is very promising.
Also, consciously switch from the internal perspective in your company to the external perspective. I have often experienced that internal terms and especially abbreviations were not comprehensible for outsiders. After years of in-house use, the internal SEO employee can hardly imagine that outsiders are not clear what the combination of letters means.
Also at this point, the search for a good SEO agency is highly recommended. The decisive criterion should be the experience. Only with many projects for similar companies, the agency knows all the tips and tricks to get the best SEO results.
User orientation is a prerequisite for every online marketing measure
The beauty of the approach outlined above is that these considerations are directly applicable to all online marketing measures. Formulating Google Ads texts in a way that appeals to users is then much easier. The same applies to social ads. Even for affiliate marketing, retargeting, and the like, you need advertising materials that appeal to your potential customers in the best possible way.
Many companies have a tendency to navel-gazing. "We are the best in the field of ...", "Our product has the greatest features ....", "The latest version of ... now with ..." - No one is looking for that!
Through SEO work, you automatically focus on the needs of your users. Keyword analysis is nothing else. And thus ensure that your banners, ads, etc. are also clicked. The user orientation in SEO is therefore the perfect prerequisite for every conceivable online marketing measure. Even for offline advertising, an SEO workshop would be a good preparation.
As a good SEO agency we provide traffic and conversions
In summary, a good SEO agency is the perfect basis for all marketing activities. With the right SEO analyses, you increase traffic and conversions and thus ensure more leads and new customers. This applies to SEO itself and beyond that to all other marketing activities.