In the "old days", when you could still Mailings sent out by mail, performance marketing was actually easy to measure. You sent out 10,000 letters with a response form or order list that could be faxed back. 250 arrived. A performance of 2.5%. Not bad. Today, that would fail with the fax. And nobody opens such letters anymore.
The counterpart in the online world are Newsletter. Still one of the best methods in online marketing, which we can only warmly recommend to you from the perspective of a performance marketing agency. Newsletter marketing is often underestimated. But it is easy to use and 100% measurable. Open and click rates show you exactly what worked. Plus, most tools allow easy A/B testing to compare alternative content elements.
There are various adjacent areas that we do not deal with. These include in particular all forms of paid advertising such as SEA and display advertising as well as affiliate marketing.
We focus on Content marketing and SEO. The newsletters already mentioned are among them. These methods make it possible to pick up your customers where they are looking for exactly what you have to offer. Thanks to the latest tools, SEO and content marketing can be evaluated in great detail. You find out exactly which created content was viewed how often and led to a sale. A dream for every performance marketer.
Martin Bauer
Managing Director
The results of our content-based work will help you achieve your marketing and sales goals. The first step is the increase in visibility in Google, the better ranking of your keywords, the collection of valuable backlinks and social shares, and the increased traffic on your websites. The immediate result is higher brand awareness and an increase in your leads. We define the goals that are important to you together and measure ourselves against them.
"COCO's work was characterized by professional competence and reliability from the very first workshop. With the restructuring of our content, this leads to a better customer journey. The overall results are the perfect basis for us to further develop the content of the website and other online marketing measures."
We know that results are important. Every marketing measure implemented should be reflected in the relevant KPIs. As an agency for content marketing and SEO, performance marketing plays a role for us in every project. We use professional tools to measure the results of our marketing strategies.
Before a strategy is developed and implemented, we always determine the relevant KPIs. These are different for each customer. For newsletters, it is often the opening and response rates. For SEO, important KPIs are, for example, search engine rankings and website traffic. Measuring the success of a marketing campaign is a key part of the strategy. Before we develop a content marketing strategy, the appropriate goals and KPIs are defined. These can subsequently demonstrate the successes achieved. They also serve as a basis for adjusting the strategy.
We are a content marketing agency in Munich. Our focus is on search engine optimization and social media. For these and many other areas, we create a tailored strategy for your performance marketing. We then support you in implementing the measures and advise you on ongoing measures. Of course, measuring the success of the KPIs is not only useful at the end of the project. We also check the defined KPIs during implementation and can thus draw conclusions about the effectiveness of the respective measures.
If you need help with content creation for your various channels, we're your go-to. Give us a call and we'll chat about the perfect strategy to achieve your KPI goals.
Development of all website content incl. SEO for three newly founded startups.
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We look forward to hearing from you and will get back to you within 24 hours.
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