Martin Bauer Managing Director of COCO

Martin Bauer, Managing Director
+49 89 45099350

Charging one's own company, brand and products with trust is an essential goal in content marketing. That's why in this podcast we regularly look at how to succeed in radiating trustworthiness in communication. We hope you enjoy listening!

Trust remains the cornerstone of B2B communication

A lot has changed in B2B communications in recent years. The primary Customer acquisition has long been dominated by trade fairs, mailings and customer events. The more personal, the better. And no wonder. After all, building trust is essential, especially when it comes to uncertain decisions in B2B. Personal contact is unbeatable for this. Has the resulting Content Strategy changed in times of Corona, limited travel and overall uncertain economic outlook?

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