Top notch links

Online PR is the royal road for gaining sustainable valuable backlinks.
Do you want high-profile press that reaches a large number of people? Or niche coverage that nurtures your customer base? As an online PR agency in Munich and throughout the German-speaking world, we strengthen your PR activities with our established relationships with the most sought-after publishers and influencers.
We don't just create content. We also promote it and ensure the spread of your brand.

Martin Bauer Managing Director of COCO

Martin Bauer, Managing Director
+49 89 45099350

Online PR means connecting your high quality content with an audience that is interested in it. We do this by pitching the content (studies, surveys, animations, ...) we create for you to relevant journalists & influencers. This means we write to them individually. We take into account what they have written so far. We also look at how the media and journalists appear in social media channels. Our goal as an online PR agency is to find out if they want to write a story around the newsworthy information.

This approach generates significant added value: 

  • Direct traffic
  • High quality backlinks
  • Increased awareness of your brand
  • Increased website authority

For successful pitches, the first thing we need is something worth presenting. We can pitch your excellent content, or we can create data-driven new content for you.

How does online PR work?

Once your content is ready, promotion starts to get media coverage and valuable backlinks. The same basic rules apply to promotion to influencers. 

The following points are important:

1. use existing contacts
Online PR only works with good relationships. Knowing journalists who are open to certain topics or know someone who could be is essential.

2. search for new media with opportunities
Especially in journalism, nothing is as constant as change. Always looking for new media expands the possibilities.

3. determine optimal contact persons
There can be dozens of journalists working for a newspaper or online magazine. Knowing who to approach ideally makes access easier.

4. each cover letter individually
Mass mailing almost always falls flat. Individual cover letters are the key to attention.

5. key messages for each target group
Every medium ticks differently. Knowing which key messages are heard is half the battle.

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Story platform on recycling and waste disposal

Development of the website, appropriate content and meaningful infographics

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Get to know

Martin Bauer - Managing Director COCO Content Marketing Agency Munich

Martin Bauer
Managing Director
+49 89 45099350
mbauer@coco-new-media.de

30 minute online meeting

Our methods
Your project
Non-binding offer

Our contents are published

The performance of your website is very much dependent on the success of getting your high-quality content online. With our own studies, we advance our understanding of newsworthy content. With digital PR, we ensure that our findings are featured in leading magazines and online publications.

SEO Agency Munich Reference Dassault Systemes

"For me, there are 3 factors that make an outstanding agency: Trust, competence and good communication.

Martin and his team were convincing in all areas right from the start. We have not regretted for a second that we chose COCO to tackle the topic of SEO at Dassault Systèmes.

What I particularly appreciated: Cooperation at eye level, a high degree of reliability, flexibility and the constant overview of the big picture. And we never lost our sense of fun in the process."

Lina Lotta Landgraf, Digital Marketing Specialist at Dassault Systèmes

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