Once eudre content is ready, promotion starts to get media coverage and valuable backlinks. The same basic rules apply to promotion to influencers.
The following points are important:
1. use existing contacts
Online PR only works with good relationships. Knowing journalists who are open to certain topics or know someone who could be is essential.
2. search for new media with opportunities
Especially in journalism, nothing is as constant as change. Always looking for new media expands the possibilities.
3. determine optimal contact persons
There can be dozens of journalists working for a newspaper or online magazine. Knowing who to approach ideally makes access easier.
4. each cover letter individually
Mass mailing almost always falls flat. Individual cover letters are the key to attention.
5. key messages for each target group
Every medium ticks differently. Knowing which key messages are heard is half the battle.