The SEO analysis includes an overall view of your website. In preparation for the joint SEO workshop, we analyze the following points, for example.
Errors and problems: We scan your website specifically for problems. This includes, for example, errors that affect loading times such as too large images or superfluous code. The loading time is an important ranking factor. Therefore, it is not enough to optimize the website texts. Other adjustments can also be made in order to rank better with Google.
Ranking factors In addition to indirect factors that have an influence on search engine optimization via the loading time, we also examine directly SEO relevant points. These include meta descriptions and keyword density in the text and headings of your pages.
Keywords: We create an initial selection of suitable keywords based on the corporate strategy and the relevance of these keywords. In the subsequent SEO audit, which we prepare for you as a workshop, the selection of these keywords will be further refined.
Site structure: We look at your site structure and develop a strategy for internal linking on this basis.
After we have analyzed your website, we meet with you for a half-day workshop. Here we work out all missing parts and develop together a SEO strategy for your company. The focus of the workshop is on the following components.
Values and goals: The first step of strategy development is the analsye of your company, your structure and your goals. As an SEO audit agency we want to fully understand you and your wishes. Because only then we can support you in the next step of strategy development and implementation.
Personas and target group: To develop a good strategy, we need detailed knowledge about your target group. Together with you, we create one or more personas on the basis of which we address your customers. Because the basis of the SEO strategy must be a comprehensive understanding of the target group.
Keywords: Together with you we revise and complete the keyword list we have created in advance. If you are already doing search engine optimization, we will also include your previous keywords.
Strategy development: Based on the results of the first three steps, we discuss the next steps together. Depending on the state and scope of your site, different measures have priority. In some cases, the page structure is optimized or basic points such as meta descriptions are supplemented.
Based on the strategy developed in the workshop, further steps are decided and we can start with the implementation.