We start SEO projects with a SEO Audit or a comprehensive SEO Analysis.
Knowing where you stand is the prerequisite for designing the necessary steps and assessing the improvement measures. In a joint SEO workshop we look at how your company is found, where your competitors stand and what can be improved.
As an SEO audit agency we start with you to optimize your SEO activities - in-house or with our further support.

The SEO audit should always be the first step of the strategy development for search engine optimization. Because a comprehensive analysis of the status quo forms the basis for a successful strategy.

This involves looking at the entire existing website to find errors and optimization opportunities.

At COCO, we incorporate the SEO audit into a workshop that gives you an initial feel for how to proceed. In advance, we analyze your website and address, among other things, how the further SEO strategy can look like in a half-day workshop.

The SEO analysis includes an overall view of your website. We analyze the following points, for example, in preparation for the joint SEO workshop.

Errors and problems: We scan your website specifically for problems. These include, for example, errors that affect loading times such as images that are too large or superfluous code. The loading time is an important ranking factor. Therefore, it is not enough to optimize the website texts. Other adjustments can also be made in order to rank better with Google.

Ranking factors In addition to indirect factors that have an influence on search engine optimization via the loading time, we also examine directly SEO relevant points. These include, for example, meta descriptions and keyword density in text and headings of your pages.

Keywords: We create an initial selection of suitable keywords based on the corporate strategy and the relevance of these keywords. In the subsequent SEO audit, which we prepare for you as a workshop, the selection of these keywords will be further refined.

Site structure: We look at your site structure and develop a strategy for internal linking on this basis.

After we have analyzed your website, we meet with you for a half-day workshop. Here we work out all the missing parts and together we develop an SEO strategy for your company. The focus of the workshop is on the following components.

Values and goals: The first step of strategy development is analsye your company, structure and goals. As an SEO audit agency, we want to fully understand you and your wishes. Because only then we can support you in the next step of strategy development and implementation.

Personas and target group: To develop a good strategy, we need detailed knowledge of your target group. Together with you, we create one or more personas on the basis of which we address your customers. Because the basis of the SEO strategy must be a comprehensive understanding of the target group.

Keywords: Together with you, we revise and supplement the keyword list we have created in advance. If you are already doing search engine optimization, we will also include your previous keywords.

Strategy development: Based on the results from the first three steps, we discuss the next steps together. Depending on the condition and scope of your site, different measures have priority. In some cases, the page structure is optimized or basic points such as meta descriptions are supplemented.

Based on the strategy developed in the workshop, further steps are decided and we can start with the implementation.

An SEO audit is basically recommended for every website. Because there are always errors and opportunities for improvement that block a good search engine ranking. Even if your texts are SEO optimized and you use the appropriate keywords, mistakes like too large images or video files and little things like missing meta descriptions can prevent your website from ranking.

Therefore: Take the chance and analyze your website with our support in order to

1. identify and correct basic errors and
2. improve your ranking with SEO.

At COCO, we use the Semrush tool to analyze websites. With this program, websites can be specifically crawled and examined for errors and weaknesses. The investigation with Semrush forms a comprehensive basis for an in-depth SEO analysis, which we carry out in the next step. In addition, the tool is used for long-term tracking of the effect of our measures in order to be able to constantly optimize the strategy.