Step 1: SEO Analysis
The SEO analysis is at the beginning of every SEO consultation at COCO. It includes an overall view of your website with all SEO relevant factors.
Indirect ranking factors: We search your website specifically for errors and problems that block the ranking on Google. These include, for example, factors that influence the loading times. Too large images or superfluous, unused code have a particularly negative effect here. The loading time is one of the most important ranking factors, along with the use of keywords in the right places. In the SEO analysis we lay the foundation for the optimization of the loading time.
Direct ranking factors: In addition to indirect factors, we also examine directly SEO relevant points in the SEO consultation. These include, for example, the use of keywords and their density in the text and headlines of your pages.
Keywords: We research a selection of topic-relevant keywords based on your business strategy. In the subsequent SEO consultation, we refine the selection of these keywords in cooperation with you.
Site structure: We analyze your site structure and then develop a strategy for internal linking on your website.
Step 2: SEO audit and strategy development
The analysis of your website described above is followed by a half- to full-day workshop including SEO consulting, which we prepare comprehensively. Here we work together with you the missing pieces of the puzzle and develop an SEO strategy for your website.
Values and goals of your company: To develop a meaningful strategy based on SEO consulting, we need to understand you and your company from the ground up. We therefore analyze the structure, goals and values of your company. As an SEO consulting agency, it is important for us to understand exactly what your wishes and demands are. On this basis, we can then support you in the SEO strategy development and implementation.
Personas and target group: You optimize your website for Google. But that doesn't mean your target audience is unimportant. On the contrary. Because Google knows its users and knows what they like best. So this content is rated best by the search engine. So the conclusion is: If you optimize your content for your target group, you will also be found on Google. The basis of our SEO consulting is always a comprehensive understanding of what your target group wants.
Selection of the right keywords: In cooperation with you, we supplement and revise the keyword list created in advance. We also incorporate existing lists that you have used for SEO in the past.
Strategy development: The previous results are now used to discuss the next steps. The following steps depend on the size of your site and the amount of problems that occurred here at the beginning of the SEO analysis. Depending on the status quo, different measures now have priority.
Step 3: Implementation and ongoing SEO consulting
Based on the resolutions from the joint workshop, we can now start the implementation.
After all discussed measures in the area of content marketing and SEO have been implemented, a final review follows. Here, the results achieved can be recorded and the strategies recapitulated.
We are now happy to move into a long-term collaboration, because SEO also includes the ongoing updating of your content. Our SEO consulting can be continued on a monthly or yearly basis.