6 tips for content creation in trust marketing | COCO

in Content Creation, Trust

With our method of trust building blocks, we show what matters in online marketing when communicating trust. But what is the most important thing to look for when creating suitable content for trust marketing? To classify trust marketing Trust is an increasingly important value in marketing. In times of growing competition from online retail and [...]

Klaus Eck explains how to deal with social media, what to look out for when blogging and what content tips he has for doctors, lawyers, consultants and entrepreneurs.

in Content marketing, Social Media

Listen to the entire interview in the podcast (also on Spotify, Apple Podcasts, Google Podcasts) Selected statements from the interview with the expert in content marketing and content creation: "The first thing we do ... with new customers, is to look, who is this actually?""Silence is not gold, but silver.""If I want to be found online with my competencies, [...]

Showing passion - the supreme discipline for making a competent impression on new customers

in Content Creation

Competence consists of a combination of expertise, process knowledge, experience, passion and capacity. Successful companies are often so good, especially over longer periods of time, because they do what they do with great passion. It's important to show that, too. To do that, there are a number of methods for creating content, some of which I'll point out [...]

Is top expertise enough to win new customers?

in Content Creation, Content Strategy

Expertise in any profession is a prerequisite for practicing that profession at all. One can bring talent, which simplifies further learning. Ultimately, however, you have to acquire the necessary knowledge and learn the skills. In some professions, a weekend seminar can suffice for this, in others it takes years. For many people, expertise equals competence and [...]

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