Does a content (marketing) agency make sense for the new website?

in Content Creation, Content marketing, Content Strategy

A new website is planned. There are a few things to consider. What can be done in-house? Where do you need external support? And would it be better to get it from a full-service provider or from specialists? And all of this, of course, as quickly as possible, in top quality and at a good price. What services are needed for the new website? A [...]

Why you only need 3 customer journey phases for your content marketing strategy

in Content marketing, Content Strategy

For a successful content marketing strategy, it is advisable to deal with the customer journey phases. In the following blog article, we would like to summarize all the important information about the customer journey. In addition, we will use a concrete example to show how easy it is to apply the three customer journey phases of the content marketing agency COCO. What does the Customer Journey mean for your content [...]

What is Universal Search Optimization

in SEO

In search engine optimization (SEO), universal search optimization, also known as blended search, refers to the integration of media such as videos, images or maps in addition to organic results in search engines such as Google or Bing. It serves as an important component of SEO content and must now be considered in any good content marketing strategy. What is it used for? [...]

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