Why do you do website marketing? Because you want to convince your customers. Sure. Get them to call. Fill out a form. Sign up for a newsletter. Or buy a product. Or even more than one. All of these are called conversions. With the right marketing content, you can significantly increase the conversion rate. How do you do it? What is a [...]
There are dozens of books, hundreds of blogs and podcasts, countless events and thousands of self-proclaimed experts on the topic of content marketing. So it's time to present, from our perspective, what content marketing actually is and what content creation is all about. Content Marketing Definition According to Wikipedia, content marketing is: "Content marketing is a marketing technique [...]
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