A plea for creativity in digital communication

You deal with digital content? Online campaigns? Website content? SEO copywriting? Copywriting for Google Ads, social ads, landing pages or for newsletters? And know how these work? Maybe even studied it? In any case, inhaled plenty of studies, rules, how-tos, whitepapers, conference papers, blogs and podcasts on the subject? Then all is well. Or? Not at all. [...]