With our method of trust building blocks, we show what matters in online marketing when communicating trust. But what is the most important thing to look for when creating suitable content for trust marketing? To classify trust marketing Trust is an increasingly important value in marketing. In times of growing competition from online retail and [...]
Over the past 20 years, we have supported countless B2B companies on their websites. Content marketing was often a foreign word here. Even the marketing in large companies with over 1,000 employees was often rather weak. It therefore makes sense to start with the basics: Website structure and the basic approach. Optimize the B2B website structure One may [...]
Listen to the entire interview in the podcast (also on Spotify, Apple Podcasts, Google Podcasts) Selected statements from the interview: "We don't sell products and services ... we sell trust." "In markets, we don't know each other. That's where a certain amount of distrust is good." "I don't think experience is unimportant ... but it can also be what you [...]
Maybe you know this feeling: You have the best product or worked for weeks on the perfect service. Now everything is finally in place. Now the customers should actually come all by themselves. Word must get around about the great features of this product. Well, it doesn't happen all by itself. It takes a few [...]
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