6 tips for content creation in trust marketing | COCO

in Content Creation, Trust

With our method of trust building blocks, we show what matters in online marketing when communicating trust. But what is the most important thing to look for when creating suitable content for trust marketing? To classify trust marketing Trust is an increasingly important value in marketing. In times of growing competition from online retail and [...]

B2B Content Marketing – the most important tips & examples

in Content Creation, Content marketing

Over the past 20 years, we have supported countless B2B companies on their websites. Content marketing was often a foreign word here. Even the marketing in large companies with over 1,000 employees was often rather weak. It therefore makes sense to start with the basics: Website structure and the basic approach. Optimize the B2B website structure One may [...]

In an interview, Dr. Reinhard K. Sprenger discusses the importance of individual trust building blocks and how they can be communicated

in Trust

Listen to the entire interview in the podcast (also on Spotify, Apple Podcasts, Google Podcasts) Selected statements from the interview: "We don't sell products and services ... we sell trust." "In markets, we don't know each other. That's where a certain amount of distrust is good." "I don't think experience is unimportant ... but it can also be what you [...]

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