Website analysis: Only two of the 40 DAX companies gender consistently

in Content Creation

Gendering triggers the wildest discussions among family and friends. As a content agency, we are therefore interested in how companies solve this in their website presence. That's why we already conducted an analysis on the topic in 2021: How do DAX 40 corporations gender? And, already curious, what results we came up with this year? So much [...]

How employer branding can help you find trainees

in Content Creation, Content Strategy

You want to find new trainees? You're not alone! According to the German Federal Employment Agency, hundreds of thousands of positions have been unfilled in recent years. The hospitality, transport and construction industries in particular have problems finding trainees. There are some measures you can take. You can make the search for trainees easier with structured employer branding [...].

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