In an interview, Dr. Reinhard K. Sprenger discusses the importance of individual trust building blocks and how they can be communicated

in Trust

Listen to the entire interview in the podcast (also on Spotify, Apple Podcasts, Google Podcasts) Selected statements from the interview: "We don't sell products and services ... we sell trust." "In markets, we don't know each other. That's where a certain amount of distrust is good." "I don't think experience is unimportant ... but it can also be what you [...]

Experience vs. keeping up with the times as a confidence-inspiring building block in the acquisition of new customers

in Customer Acquisition, Trust

Both experience in a field and being on the cutting edge can be important when approaching new customers. Is it an either ... or ... or a both ... and ...? Which provides more trust for the potential customer? I would like to consider this question using the example of physicians. If I [...]

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