Innovative strength as a trust factor in online marketing

in Content Strategy, Trust

The perceived aura of a company is one of the main factors for perceived trustworthiness. The aura itself, in turn, is made up of a number of sub-factors. One of the most important of these is innovative strength. It therefore makes sense to think about how it manifests itself in the company. Furthermore, the question of how it can be integrated into the content of a content strategy [...]

Experience vs. keeping up with the times as a confidence-inspiring building block in the acquisition of new customers

in Customer Acquisition, Trust

Both experience in a field and being on the cutting edge can be important when approaching new customers. Is it an either ... or ... or a both ... and ...? Which provides more trust for the potential customer? I would like to consider this question using the example of physicians. If I [...]

    Etiam magna arcu, ullamcorper ut pulvinar et, ornare sit amet ligula. Aliquam vitae bibendum lorem. Cras id dui lectus. Pellentesque nec felis tristique urna lacinia sollicitudin ac ex. Maecenas mattis faucibus condimentum. Curabitur imperdiet felis at est posuere bibendum. Sed quis nulla tellus.

    ADDRESS

    63739 street lorem ipsum City, Country

    PHONE

    +12 (0) 345 678 9

    EMAIL

    info@company.com