The perceived aura of a company is one of the main factors for perceived trustworthiness. The aura itself, in turn, is made up of a number of sub-factors. One of the most important of these is innovative strength. It therefore makes sense to think about how it manifests itself in the company. Furthermore, the question of how it can be integrated into the content of a content strategy [...]
Trust is existential in many relationships. We learn this from an early age. It is literally passed on to us with our mother's milk. As a child, if we cannot trust that we will be fed, we are lost. As we grow up, we develop differently. Some are more introverted and happy with themselves [...].
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