Personality is one of the main pillars for exuding trustworthiness. But which personalities are we talking about? The boss, the management, the sales department? No, it has to be more: The team is in demand. Showing only a few people wastes a lot of potential in trust communication. Why is it important to include people from the company in [.
The person of the entrepreneur and his personality plays a major role in building trust - for smaller companies and self-employed people anyway, but equally as the head of a large company. The managing director, owner or CEO stands for the company and shapes the image. The personality is an essential building block of trust, which points to the trustworthiness of the company also in the new customer process [...]
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