You know how it is: you go to a website and have no idea what the company actually stands for? Clear content is an essential building block for successful website content. In content marketing, clarity not only makes for a better user experience, it also increases the trustworthiness of the company. Goal: Clarity Clarity is a building block of trust that is based on [...]
Successful results are one of the most convincing building blocks of trust. But how can they be communicated easily and quickly? A good content marketing solution is before-and-after comparisons in website copy. Earlier this year, I wanted to lose weight. The general Corona inertia with home offices, gym closures and curfews combined with frequent cooking and delicious food had made for a few too many pounds on [...]
Both experience in a field and being on the cutting edge can be important when approaching new customers. Is it an either ... or ... or a both ... and ...? Which provides more trust for the potential customer? I would like to consider this question using the example of physicians. If I [...]
Expertise in any profession is a prerequisite for practicing that profession at all. One can bring talent, which simplifies further learning. Ultimately, however, you have to acquire the necessary knowledge and learn the skills. In some professions, a weekend seminar can suffice for this, in others it takes years. For many people, expertise equals competence and [...]
Trust is existential in many relationships. We learn this from an early age. It is literally passed on to us with our mother's milk. As a child, if we cannot trust that we will be fed, we are lost. As we grow up, we develop differently. Some are more introverted and happy with themselves [...].
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