Trust - sayings to think about the application in corporate communication

in Content Creation, Trust

There are endless sayings on the subject of trust. I'd like to pick out a few of these sayings and think about how they can be applied to corporate communications. "It is equally wrong to trust All or None." Seneca "Be courteous to all, but friendly with a few; and let those few prove themselves before you put your trust in them." [...]

Online study: Only five of the DAX 40 companies gender consistently

in Content marketing

Germany is one of the few countries in the world that recognizes the so-called "third gender" in addition to the biological genders of man and woman. The identity card then does not say m or w, but an x. This also undoubtedly makes sense, since there are undoubtedly people whose biological sex cannot be classified as male or female [...].

Online study: How the situation of Armin Laschet, Olaf Scholz and Annalena Baerbock could and can be predicted (rating scale 0-100 confidence points)

in Content Strategy, Trust

As a reminder: At the end of April, first Annalena Baerbock and shortly afterwards Armin Laschet were nominated as their parties' candidates for chancellor. In mid-May, the CDU/CSU and the Greens were roughly tied in the polls at 25%, while the SPD was far behind at 15% with little hope of this situation changing much. At that point, I [...]

Is Olaf Scholz a trustworthy politician?

in Content Strategy, Trust

After I have already examined the websites of Armin Laschet and Annelena Baerbock with my method of building trust in politics, I would like to deal with the third candidate for chancellor, Olaf Scholz of the SPD, and his website as the last example for the time being. With him, too, I assume that an SEO content agency is behind the content of the [...]

Annalena Baerbock - this is NOT how she wins the trust of her voters!

in Trust

With my method of political trust building kit, I examine today how trustworthy the second chancellor candidate Annalena Baerbock appears with the content marketing on her website. In total, there are a maximum of 100 trust points to be achieved. First, I look at her voter orientation. The same applies to politicians' websites as to websites of self-employed and freelancers. Only if you deal with [...]

Armin Laschet - does he deserve our trust?

in Trust

After I presented the political trust builder in the last post as a method for assessing the trustworthiness of politicians based on their website, today I'll show how this looks using the example of content marketing on Armin Laschet's website. There is a maximum of 100 trust points to be achieved in total. I start with voter orientation. Many companies make the mistake [...]

Trust in Politicians? Analysis of the content of politicians' websites

in Content Creation, Trust

I would like to start an attempt to judge politicians like self-employed people or companies and assess their trustworthiness based on their personal websites. Is that even possible? Do the same criteria for trustworthiness apply? What is particularly important in politics? And does this work on the basis of personal websites? The impact of politicians primarily takes place in the media, be it [...]

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