With our method of trust building blocks, we show what matters in online marketing when communicating trust. But what is the most important thing to look for when creating suitable content for trust marketing? To classify trust marketing Trust is an increasingly important value in marketing. In times of growing competition from online retail and [...]
Successful results are one of the most convincing building blocks of trust. But how can they be communicated easily and quickly? A good content marketing solution is before-and-after comparisons in website copy. Earlier this year, I wanted to lose weight. The general Corona inertia with home offices, gym closures and curfews combined with frequent cooking and delicious food had made for a few too many pounds on [...]
Results are the third major building block of trust after customer orientation and competence. What could be more convincing than a series of successful references? The best way to communicate these varies from industry to industry. If you are currently planning a website relaunch and have not yet used this building block on your website, you should definitely do so. What [...]
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