Prompt Writing or when texts start to respond

in Content Creation, Content marketing, Content Strategy, SEO

Von Text-Tüftlern und Co-Piloten: Die KI-Revolution ChatGPT und Prompt Writing sind Trends, die die digitale Welt auf den Kopf stellen. Kein Thema ist heutzutage so heiß begehrt und keine Schlagzeile so reißerisch, wie die zum Thema ChatGPT und der „Revolution moderner Texterstellung“. Doch was ist Prompt Writing eigentlich genau? Bei dem nahezu revolutionären Begriff handelt […]

Keywords knock hashtags off their thrones - social media as a search engine

in Content Creation, SEO, Social Media

"There you go, and now a few more topical hashtags - and you're done." But, is that even true? Or is it time once again to rethink our posting routines. After all, social media channels like TikTok and Instagram are constantly getting richer with new features. And they enjoy a high priority in terms of the algorithm. This flood of social media innovations [...]

What is Universal Search Optimization

in SEO

In search engine optimization (SEO), universal search optimization, also known as blended search, refers to the integration of media such as videos, images or maps in addition to organic results in search engines such as Google or Bing. It serves as an important component of SEO content and must now be considered in any good content marketing strategy. What is it used for? [...]

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