Tiktok, or formerly Musical.ly, is a platform for short videos. Users usually "lip sync" their videos to different sounds. Lip syncing refers to the soundless movement of the mouth to the lyrics. Meanwhile, however, most creators upload different dances, challenges or comedy. So who is this TikTok? Perhaps the biggest obstacle to marketing success [...]
It's that time again. The year is drawing to a close. A turbulent year. A year with lows. And highlights. A year in which a lot has happened in online marketing. Time to look ahead to what we can expect next year. In content marketing, trends are especially important. Why? Because it's all about adapting content to the [...]
Successful results are one of the most convincing building blocks of trust. But how can they be communicated easily and quickly? A good content marketing solution is before-and-after comparisons in website copy. Earlier this year, I wanted to lose weight. The general Corona inertia with home offices, gym closures and curfews combined with frequent cooking and delicious food had made for a few too many pounds on [...]
Listen to the entire interview in the podcast (also on Spotify, Apple Podcasts, Google Podcasts) Selected statements from the interview with the expert in content marketing and content creation: "The first thing we do ... with new customers, is to look, who is this actually?""Silence is not gold, but silver.""If I want to be found online with my competencies, [...]
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