The perceived aura of a company is one of the main factors for perceived trustworthiness. The aura itself, in turn, is made up of a number of sub-factors. One of the most important of these is innovative strength. It therefore makes sense to think about how it manifests itself in the company. Furthermore, the question of how it can be integrated into the content of a content strategy [...]
Another important aspect of the aura that an entrepreneur or an entire company exudes is decisiveness. The aura of the company is an essential building block of trust, made up of several components. Decisiveness clearly indicates what the company is doing and the direction in which it is marching. This makes the company look trustworthy. How can the [...]
Both experience in a field and being on the cutting edge can be important when approaching new customers. Is it an either ... or ... or a both ... and ...? Which provides more trust for the potential customer? I would like to consider this question using the example of physicians. If I [...]
I started my first startup, Film.de, in 1996. There was no question then: It was really just a matter of how we could get as many customers as quickly as possible. In my digital agency since 1997, too, it was of course necessary to first acquire a lot of customers. That was also very successful in both cases, so that we [...]
Etiam magna arcu, ullamcorper ut pulvinar et, ornare sit amet ligula. Aliquam vitae bibendum lorem. Cras id dui lectus. Pellentesque nec felis tristique urna lacinia sollicitudin ac ex. Maecenas mattis faucibus condimentum. Curabitur imperdiet felis at est posuere bibendum. Sed quis nulla tellus.
63739 street lorem ipsum City, Country
+12 (0) 345 678 9
info@company.com